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Michelle Martin's Bio: Michelle Martin is the managing editor of SporsEvents magazine and contributes valuable insights into a variety of soccer and sports related topics. Read her complete bio by clicking here. |
Planner's Insight: July
| Jul 6 2009, 10:00 AM | Topic: Michelle Martin Blog |
 Build your database of athletes and communicate with them often. Develop relevant content and supply it to the media in your category. Poll your participants and listen to their suggestions. Always try to improve your program. Even if you are on the right track, you will get run over if you are standing still. Technology is your friend. Don't be afraid to use it to your advantage. |
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