Online education from US Youth Soccer

Check out the national tournament database

Sports Authority

Play Positive Banner

Marketplace

Wilson Trophy Company

Happy Family

Nesquik

Capri Sun

Nesquik Photo Sweepstakes!

Active Family Project

Active Family Project

Print Page Share

Crisis Communications Plan

Crisis Communications Plan*

*Endorsed by the Washington, DC chapter of the Public Relations Society of America (PRSA)

Preparation

•Identify appropriate spokespeople

•Head of LOC/Regional Director

•US Youth Soccer National Championships Committee representative

•On-site Public Relations Director

•Contact local emergency, law enforcement and medical spokespeople

•Determine code word(s) to be used for reporting incidents

•Draft statement/directions for Event Director to communicate to all staff/volunteers at pre-event meeting regarding no communication to media in the event of an incident.


Athlete Incident Procedure

1-Athlete Incident

2-Venue Manager/Field Marshall calls (using code word):

             a-Medical Staff (M)

             b-Event Director (ED)

             c-PR Director (PR), calls:

                    i-Hospital Contact

                    ii-Police Contact

3-M, ED, PR Converge on-site; All determine:

            a-How accident happened

            b-Medical response time

            c-Preliminary Statement

4-Once athlete has been taken to the hospital, direct all questions to supervising medical staff

5-Stay in contact with medical staff/sheriff's department throughout ordeal; pass along information as it becomes available. Time information just before newscasts to control information

 

Spectator/Coach Incident Procedure

1-Incident Occurs

2-Venue Manager/Field Marshall calls (using code word):

            a-Security (S)

            b-Event Director (ED)

            c-Medical Staff (M)

            d-PR Director (PR), calls:

                        i-Police/Hospital Contact

3-S, ED, PR Converge on-site; All determine:

            a-How incident happened

            b-Response time

            c-Preliminary statement – ED/PR

4-Once Spectator/Coach has been taken to police station direct all questions to police department spokesperson

5-Stay in contact with sheriff's department throughout ordeal; pass along information as it becomes available. Time information just before newscasts to control information

 

Additional Presentation Tips

•Only one person talks to media – usually Event Director is spokesperson (this point must be reinforced by Event Director down to volunteers and vendors)

•Spokesperson must appear to be dealing with the issue hands on (rolled up sleeves, loosened ties, etc…)

•Avoid press conferences or interviews near any sponsor or venue signage

•Pass off incident to medical or law enforcement staff ASAP

•Absolutely No Staff or Volunteer Talks To Anyone Without Approval From PR Director

•PR Director crafts every statement to media

•ONE person is the spokesperson – period.