Monday, November 17, 2008
Communication between state associations and the soccer clubs around a state is of critical importance. Continual improvement is necessary for soccer to prosper in United States. All aspects of communication are equally important.
Further the communication must come not only from the state association to the clubs, but also from the clubs to the state association. The clubs that will need the most help with communication are the smaller ones who do not currently have paid administrators and/or coaches. The clubs with employees still need assistance and guidance, but not quite as much as the clubs run 100 percent by volunteers.
Here are ways that the state association and the local soccer clubs can improve communication with their members.
-News Releases – TV, radio and print
-Bulletin board at the soccer fields
-Voice Mail telephone service
-Semi-annual coaches meetings at the club
-Annual referees meetings at the club
-Annual one day workshop for team managers held locally at the club
-Internet - website and an e-mail account.
-Monthly faxes with news and information on upcoming events
-Clubs, as well as the state association, use state newsletter
-Tournaments at the clubs can be better used to inform the soccer public about upcoming local, state, regional and national events
-League matches can serve the same function as the local tournaments to share news
-State tournaments can be used to inform the public about soccer events for the following soccer year
-Referee and coaching courses
-State Coaching Symposium - club coaches meeting in conjunction
-Annual General Meeting - club coaches meeting in conjunction
-State Business Meeting - club coaches meeting in conjunction
High school, college and professional soccer matches - information in game programs and announced over the public address system
Ultimately for any of these forms of communication to work the soccer family in a state must work at it. Systems of communication can be put into place, but they will not be effective if the players, administrators, referees, coaches and parents do not take advantage of it and work at improving communication within their team.