Monday, February 11, 2008
Our first soccer boom was earmarked by quantity. It was in fact explosive growth. So much so that to a significant extent the boom was uncontrolled. The first soccer boom brought soccer into the mainstream.
The second soccer boom has begun. It's not as loud or obvious as the first, but make no mistake that it is underway. This soccer boom is more controlled. Well perhaps it can be. But only if we decide now to control and direct it. The second soccer boom will be driven more by professionals and less by volunteers. This is not to say that volunteers are no longer a part of the team. Volunteers have been, are and will always be vitally important to the fabric of our game. Yet today's soccer boom is driven by professional administrators, professional coaches and professional referees. These professionals work today in many levels of the game. The numbers who earned qualifications and make a living in the game will increase as American soccer continues to evolve. Know though that the supporting hand for the professionals will be the volunteers. We are a team after all!
If quantity is the legacy of the first soccer boom then what do we hope will be the legacy of the second? For what will current soccer leaders be known? Quality!
We have the numbers. What shall we do with them? We have numbers of players, of fields, of team managers and of coaches. We even have good numbers of referees, supportive media and giving businesses; although we never have quite enough in these realms. We now have the infrastructure and means. So we must now act quickly, decisively and clearly to chart our future. The core tenant of our policies guiding us into the future shall be quality.
Quality in our decision making.
Quality in our programs.
Quality in our products.
Quality in our services.
Quality in our leadership.
Because of the World Wide Web a vast amount of soccer information is within easy reach of anyone in the world. No longer is the dissemination of soccer information largely controlled by centralized organizations such as FIFA, U.S. Soccer or US Youth Soccer. So what will distinguish us from so many other soccer resources? Quality and research. This educationally sound and research based approach must permeate not only our products, but also our policies, procedures and indeed our foundation for decision making.
We separate ourselves from the pack by our quality as well as by the humility and integrity for which we are already known. To further influence the American game we must share this vision and act jointly with our members. To accomplish such a lofty goal we must build our team.
Our team is the men and women of character among the state associations and clubs. Regardless of the role they play these individuals collectively allow us to design a bright future for generations of American soccer participants.
This future is embodied in the second American soccer boom. Our first American soccer boom occurred during the last thirty years of the 20th century. The foundation of that boom was built up by decades of soccer in ethnic enclaves and our universities and high schools. The catalyst for the boom was a small, but significant interest in professional soccer by a handful of investors and media. The flagship of the boom was the North American Soccer League. The energy source behind the boom? Moms and Dads! Volunteers who started soccer clubs, who built fields, who prodded authorities to support soccer programs in an ever-growing number of communities and schools. Without these parents the Beautiful Game in America would remain hidden in those ethnic neighborhoods and a campus here and there. Thanks to those volunteers we now have millions playing the game in almost every community of our nation.
What will be our legacy?