Wednesday, August 01, 2012
We are all familiar with the phrase, ‘heard it through the grapevine.’ In youth soccer the most powerful grapevine for the sharing of information are the lawn chairs. The lawn chairs are of course the spectators along the touchlines at a match. The majority of those spectators at a youth soccer game are the parents of the players on the field. During those matches and the training sessions, the lawn chairs talk to one another. Sometimes the information shared among those adults about the soccer happening in front of them is correct, but more often than not it is incorrect or only partially correct.
Good information is shared via web sites and other electronic means by clubs and leagues as well as state and national associations. But, the most meaningful way to share information among humans is face-to-face conversation. Since the lawn chair grapevine is so predominate in youth soccer communication, clubs should plan to use it advantageously. Coaches should spend a minimum of five minutes at every training session talking to the parents. The information shared could be simply housekeeping items, or it could be explaining the training approach and specifically about the development of the players. If coaches spent five minutes at the end of the last training session prior to a match telling the parents to cheer for the players on the specific items they have been working on at training during the week, then the game day atmosphere would be positive and productive.
On the day of a match the team manager and/or administrators from the club should spend time walking among the lawn chairs to give out correct information. Club leaders communicating directly with their customers will build club loyalty as well as keep the membership well informed. On every single game day administrators must visit different fields at the club and spread the word. Then go to the end of the grapevine, opposite to where you began, to hear how the information has been shared. If the message you sent is now off the mark, then start your communication process over at that opposite end of the grapevine. Eventually the proper information is shared. Personal communication is the most powerful tool club leaders have to mold the culture of the club.
The lawn chair grapevine can be the source of misinformation or the club’s best communication source
– you decide.