Monday, March 21, 2011
Do we all have our brackets filled out? Have our favorite teams made the bracket? Did we finally hook up cable just so we could get Tru TV and see every game? And in so doing, how many of us are actually intrigued by "Big Brian The Fortune $eller" now that we've seen the promos a hundred times? How much sleep (and/or work) are we missing to watch all the games? College basketball is the real Fortune $eller.
I wonder when we'll have that intensity for November/December Madness. See, right there is the first problem. The College Soccer Cup runs over two months so we can't create some promotional catch phrase like November Nuttiness (too many syllables anyway) or December Derangement that covers the entire event. There is a bracket with the familiar Sweet Sixteen, Elite Eight, and Final Four. So that part of the equation works. The part that works the least is interest. Sports fans haven't yet caught on to the love of soccer the way they have with basketball or football. At least, briefly, ESPN televised the bracket selection without the major hoopla (pun intended) of the basketball brackets. But there is no tier of cable stations showing "every game, every goal."
Such limited college exposure can make the sport seem forgettable, even useless. It's no wonder that many parents discourage their children from participating past the first few years of youth soccer. They see no future in it. With visions of televised games and possible endorsement deals dancing in their heads, parents can quickly forget why 99.9% of kids play a sport. For fun. That's a novel idea, I know. We are inundated with images of slow motion lay-ups and stadiums filled with over 100,000 fans. That's the college sports experience we want for our kids. Not some field buried on the fringes of campus with rickety wooden bleachers scantily covered by a few hundred fans. We are thinking bigger picture – like the wide screens at the sports bars during March Madness.
The reality, of course, is that only a very small percentage of youth players in any sport advance to playing college sports. My sons' high school this year won three state championships so they had a lot of talent. Out of 600 boys who played varsity sports about fifteen signed letters of intent in all sports. That's 2.5%. And as the NCAA ads declare, most college athletes will go pro in something other than sports. So picking a sport solely with an eye towards any advanced play, even high school sports, doesn't make much sense. I agree the difference between going to a high school soccer game and a high school football game can be depressing. But playing something they love gives kids a great sense of pride, a strong self-image, and satisfaction for succeeding at something they enjoy. Girls have always had the problem of getting the same attention for their sports' prowess as the boys. Therefore they recognize better how important playing for passion can be.
The great thing about soccer is how the sport fits so well with players who aren't on the fringes of the developmental bell curve. Basketball you need to be tall, fast, and big. Football you need to be big, fast, and tall. Baseball/Softball you need to be fast, big, and tall. Soccer you need to be fast, smart, and durable. The problem for all the other sports is that you often don't discover if your son or daughter fits the extreme physical demands of those sports until they hit puberty or even later. Therefore they either invest a lot of their youth training for a sport where they physically begin to fall behind, or they find out too late that they have the physical attributes for the sport. Soccer accepts anyone so long as they can develop a "soccer brain" and have the fitness to endure long stretches of running. It's a perfect sport for an athlete of average build.
Of course if we lived in Mexico, or England, or Ghana there'd be no question that our kids played the number one sport. We'd have no worries about their sport being respected, televised, and endorsed. On the downside, we would have to deal with more competition – every kid wants to be a soccer star in most of the rest of the world. So we should actually count ourselves lucky that our kids were smart enough to choose a sport that still has room to grow and can appreciate the dedication of its players to a sport that isn't rich with fans and money. We may not get a month dedicated to watching the best youth players compete, but we have an entire year to watch our kids enjoy themselves.