Monday, February 21, 2011
The most watched Super Bowl ever between the Pittsburg Steelers and that team from Wisconsin has entered the history books with 111 million television viewers plus those 450 dislocated ticket holders. With ostensibly one out of every three U.S. citizens tuned into the game, it shows not only the power of sports in our lives but also the power of excellent marketing, which makes the Super Bowl a must-see event, bordering on a national holiday. In contrast, 24 million U.S. viewers tuned in to see the World Cup final between Spain and Netherlands this past summer. That's well beneath Super Bowl numbers, but nonetheless a respectable audience. World-wide, the numbers were in the 28 billion (yes with a "B") range. Between the 2002 and 2006 World Cup U.S. viewership increased 38%. Still, the tradition of plopping down on the couch or bellying up to the bar on an autumn Sunday afternoon to watch an NFL match-up far overshadows any rush to see Liverpool vs. Arsenal.
Our kids may play soccer, but our heart still belongs to football, basketball, and baseball. It's difficult to rev up for a televised college soccer match the same way we get excited about watching Alabama take on Auburn in football. If we don't expect our kids to continue in soccer, then investing time to see a televised game seems unnecessary. So why watch soccer? Actually, good reasons abound.
If you are anything like most soccer parents, you don't have a lot of experience with soccer. Some parents, who themselves played youth soccer, have now become part of its exponential growth by encouraging their children to participate. But despite playing a few years as kids, most parents have little other soccer immersion. That's true with most sports. We got our expertise and passion for the sport, not by playing, but by watching. Therefore it makes sense that watching soccer games would give us all an education. Not only does it help us understand the rules, but it also gives us perspective on how much talent we should expect from our kids and how much talent they will need to develop to play at the higher levels. Watching soccer helps us parents with the context for the sport. Just like we need to learn what the appropriate developmental mileposts are for our kids in life, we need to learn what those mileposts are for soccer. By becoming immersed in the sport, we learn the boundaries for our expectations. It might even help us relax when it comes to our kids. We can appreciate how good they really are without having unreal expectations of how good we think they should be.
Sharing a televised soccer game with our kids has the same effect that sharing any activity with our kids provides. They feel supported. When you validate soccer by watching games, you demonstrate your pride in their activity. You also set up that wonderful conspiratorial connection of having a special joint interest. Together you learn about players, teams, rivalries, and champions. On May 28th the UEFA Champions League Final will be played at Wembley Stadium. Right now, teams are in the knock-out stage after enduring a long road through qualifying, play-offs and group stages which began last June. These games involve the top teams in Europe and the top players. The League itself carries almost as much prestige as the World Cup due to the caliber of the competition. Most cable and satellite carriers provide coverage of these games, which would be an interesting and educational couple of hours to share. Together you can develop team loyalties, make predictions on winners, and exercise your analytical skills while discussing the plays you see.
If your child wants to pursue soccer, it's important that he or she get immersed in the sport. There are cultural, athletic, and motivational aspects to the sport that have to be experienced. Not everyone has the financial resources to go watch an English Premier League or World Cup game live, but we can all watch a game on TV. Just as a kid who plays basketball benefits from watching skilled players compete on the court, a kid who loves soccer gains from watching as many matches as possible. Coaches often talk about kids needing to develop soccer brains, understanding the game well enough to see the field and anticipate positioning and plays. Most players around the world have the benefit of being immersed in soccer since it dominates the hearts, minds, and viewing schedules of fans. In the U.S. kids can go days without having any soccer exposure. Part of the U.S. becoming a force in international play will be the ability of our players to have that all-embracing soccer experience. For the moment, we need to depend on televised soccer to help fill the void.
I'm a soccer junkie now, although I didn't start out that way. As my kids continued their interest in the sport, I continued watching matches. I learned so much about the sport by watching games other than just those my kids played in. I learned how rough the sport becomes as they advanced in age and talent. I learned how passionate the fans can be. I learned to appreciate games that ended up 0-0 because I learned to understand the athleticism and team tactics behind holding onto that score. I learned to recognize Ronaldo from Cristiano Ronaldo. I learned to share conversations with my kids who talked trades, upsets, and championships in the world of soccer like some kids talk about cars. I learned that soccer can be a way for a family to bond. No matter what my kids do in the future when it comes to soccer, sharing some chips, guacamole, and an EPL match with my children creates some wonderful moments of family bonding.