Monday, April 28, 2014
When I make a presentation to a club or in discussion with coaches at a coaching school, I often make the connection that a young soccer player’s growth in the game is VERY similar to their growth as a student. The timeline to high quality performance is about the same, in their twenties. The variety of types of learners (players) and teachers (coaches) is about the same and the need for clear communication with parents is the same.
I’ve found that the academic analogy works well with most adults. They know that their second grader isn’t ready for Geometry; other mathematics must be learned first. Pick any subject and there is a foundation that must be learned before going on to advanced study. Grammar school children are not ready for college academics. Those same children are not ready to play the adult version of soccer. Both academic and athletic development take decades to achieve.
Club leaders must work on club management through a dedicated player development model. The analogy would be to speak of the many years of schooling, with continuous "training", starting with the basic building blocks prior to a kid being ready to enter the job market and compete for jobs.
The business connection of a school and a youth soccer club reflect one another as well. Both are not for profit organizations. Yet they must have a sound business plan to keep the doors open in order to achieve their mission. The mission of the school is the academic development of the student. The mission of the club is the soccer development of the player. Remember, we’re talking about the same kid here. For most of the day that kid is a student in school and later in the same day he or she is a player in the club. But who’s the customer and who’s the consumer is different in both settings.
At the school and the club the parents are the customer in that they pay the costs involved. The consumer is the student at school – academic matriculation. The consumer at the club is the player – soccer matriculation. In the youth soccer club setting there is clearly a difference between the customer and the consumer.
It’s roughly twenty years to end up with a college or post-graduate degree and the time line is the same for the majority of players to high level soccer performance.