Monday, April 16, 2012
Is anyone getting Olympic fever yet? Based on the absolute vacuum of Olympic advertising thus far, I had actually forgotten that they would be held this summer in London. I remember the countdown to Beijing beginning sometime the year before with an actual countdown in the ads – "203 days to the Opening Ceremonies!" Now I have to get my Olympic news on "American Idol" where the big buzz isn’t who’s getting voted off but that Ryan Seacrest is going to be an Olympic newscaster. When the U.S. Men’s National Team tied El Salvador in the Olympic qualifiers and thereby was eliminated from one of the 16 available Olympic berths, my first reaction was, "Why are they already doing the Olympic qualifiers?" I had this vague idea that the Olympics were still more than a year off.
Maybe I have been watching too much golf lately and have just missed the announcements of the Olympic qualifiers in other sports. Golf won’t enter the Olympics until 2016, so why would the Golf Channel tout the Olympics now? However I do also watch a fair amount of ESPN where I would think they would have a bit of enthusiasm for the events. Then there’s NBC, the home for the Olympics, who seems to be keeping their Olympic plans under wraps perhaps in hopes of a big reveal once new episodes of "The Office" are over. I had to read in the "Hollywood Reporter" that NBC is going to broadcast the Olympics in 3D. Is that actually Hollywood news? Maybe the naturally reticent personality of the British has affected the way the Olympics is being marketed – "Oh yes, old chap, that’s right. We are hosting the Olympics this year."
Before the last summer Olympics I already had a media guide I picked up at Dick’s Sporting Goods in November the year before. I had the date of Opening Ceremonies etched in my brain. I had already begun figuring out what I needed to DVR months prior to the actual broadcasts. The Olympics were a huge deal as news reports on the construction of the Bird’s Nest and how China was going to welcome its guests filled the national news. I couldn’t escape the Olympic preparations and announcements and now I can hardly find the Olympics on Google!
While I don’t condone spending your summer indoors watching TV, I do encourage young athletes to take in at least a few of the Olympic trials which are coming up soon. That’s why it’s so discouraging that publicity for these trials has been missing. Like the World Cup, athletes train and prepare for four years for the opportunity to represent their country in the Olympics. This is a capstone to their athletic lives. We fans should be able to keep ourselves well-informed and be able to watch the sports we love showcase their young amateur talent. I am betting that most young athletes have Olympic dreams. They need to see what effort it takes to achieve those dreams and hear about sacrifices and support. The Olympics are a venue for phenomenal achievement as well as crushing defeat. No one understands that better than the U.S. Men’s National Soccer team who has now broken a 15 Olympic appearance record.
In the spirit of the Olympics I want to provide my readers with the dates of some of the major trials. I’m certain at some point the channels carrying these trials will tout them as well, but I’d like to get the enthusiasm rolling early since I’d like to see the U.S. leaping into the competitions with strong support.
Track and Field June 21 – July 1
Swimming June 25 – July 2
Gymnastics June 28 – July 4
Wrestling April 21 – 22
Diving June 17 – June 24
For those of you who are wondering, Opening Ceremonies are July 27 and the Closing Ceremonies will be August 12. In between will be some of the best competition to be seen. So hopefully some programming executive somewhere will wake up and decide to hype this thing a bit more than it has been. Right now I wouldn’t mind a countdown or at least a whispered reminder.