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Coaches Blog

Sam's Blog is a bi-weekly addition to the US Youth Soccer Blog. Sam Snow is the Coaching Director for US Youth Soccer.


United States Olympic Committee ADM

Sam Snow

A couple of weeks ago I attended a meeting held by the coaching education department of the United States Olympic Committee. The meeting was held at the wonderful facilities at the University of Delaware.  Dr. Matt Robinson hosted the two day meetings.  Dr. Robinson teaches at the university as a Professor of Sport Management, Director of the Sport Management Program, Director of Sport Research, Center for Applied Business and Economic Research (CABER), Chairman of the Delaware Sport Commission, Director for the International Coaching Enrichment Certificate Program (ICECP) at the Alfred Lerner College of Business and Economics. 

These national organizations took part in the meetings.

National Governing Body (NGB)

Lakeshore Foundation


University of Delaware

US Lacrosse

US Tennis Association

US Youth Soccer

U.S. Figure Skating

U.S. Paralympics Alpine Skiing

U.S. Ski and Snowboard Association

U.S. Soccer Federation

USA Curling

USA Diving

USA Fencing

USA Football

USA Hockey

USA Swimming

USA Triathlon

USA Wrestling

USA Ultimate

USA Volleyball



The following topics were covered during the meetings.


Various NGBs

NGBs will present short 15-20 minute presentations that outline what they have been doing around LTAD/ADM and look to gain feedback and spark questions from peers.

GOAL: Share what many are doing and gather information for all to use.


Matt Robinson, Professor – Sport Management

A presentation on the research and case study findings when club sports programs around the US were interviewed and analyzed for how they are utilizing LTAD/ADM concepts to grow their brand, retention and profits in the club arena of sports.

GOAL: To explore the business benefits of LTAD/ADM and see how the public sector is using the science to profit.


Matt Robinson, Moderator

3 sport club program administrators/coaches will join for a panel discussion around how they are using LTAD/ADM in real life and being successful. Will be an opportunity to talk to programs in the field that are the target of our sports.

Goal: Q and A with organizations and gather feedback around how they are or would use, profiting, and growing their sport with the concepts. Explore what REAL APPLICATION of the concepts really looks like in the US.

Sport Sampling, Multisport and Talent Development

Scott Riewald, USOC High Performance Director

Group discussion lead by Scott Riewald of the USOC High Performance staff. Taking a look at where sport sampling, multisport play and talent development really stand in our sports organizations. Discussion will revolve around how do these ideas and concepts get presented to the public and used in a manner that benefits the athlete’s future, the NGB and our own sport promotions.



Breakout topics will be circulated and groups will be formed. Groups will then break out to work together around topic and discussion areas that will then get reported back to the full group at the end of the session. Paralympic NGB representatives will work together in a breakout group as well around their own specific topics.


Chris Snyder, USOC Director of Coaching

Group will brainstorm and work through conversation topics form the workshop, to identify key next steps, resources and universal assets that NGBs and the USOC would like to see produced, in order to advance the ADM/LTAD concepts in the US.

Goal: Come away with action items, resource needs and any additional requests for success in the future.

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Packing It All In

Susan Boyd

Spring break is fast approaching. Not fast enough for our kids, who believe winter break was eons ago, but for us parents who have to deal with travel plans it’s coming far too soon. Many soccer clubs attend major tournaments in the weeks before, during, and after spring break — creating significant headaches for families. In the first place, all of our children seem to have completely different vacation schedules. Even within the same school district, dates can vary. Parents are put in the position of having to decide if a family trip to Florida or Texas or California for one child’s tournament trumps perfect attendance for all the siblings. That quandary is only compounded if more than one child has a tournament and they are in different states. To save money we may decide to drive, but that also adds days on to the trip making it more likely that our children will be missing school. Naturally, the travel is during peak season, so everything from planes to hotels to meals to rental cars has a premium attached. Getting soccer bags to their destination can cost extra as well. The trip will be fun, the tournament most likely satisfying, but the planning and sacrifices are gruesome.

Going to a match at home is fairly easy. Usually the car is already packed with what’s needed, so we just arrive at the field, unload our gear, and settle in to watch. The events are the same at an away tournament, but the logistics are quite different. Even if we drive to the tournament, we need cargo space for luggage, coolers, possibly even air mattresses and sleeping bags. We need to consolidate and plan carefully. What I have discovered is that there is an inverse relationship between the distance we have to travel for a tournament and the amenities available at the tournament. For example, many of venues lack bleachers. Lugging soccer chairs onto a plane isn’t possible these days and usually soccer chairs are the first thing thrown out of the trunk when pressed for storage space. This is just a tiny sliver of what we face in our planning. Our decisions haven long-term impacts. Do we sacrifice school, budget and family vacation for a tournament? What mode of transportation should we use? How do we realistically accommodate all our gear?

The first question can only be answered by each family. My advice comes from straddling the dual roles of teacher and parent, but has to be viewed through the lens of each person’s experience. As a teacher, I absolutely hate when students miss class. I teach using collaboration in small groups, and when group members are missing, things fall apart. However, I am guilty as a parent of letting my boys miss a day or two of school in order to accommodate an away tournament. So I accept the title of “hypocrite” reluctantly, but honestly. In general I expected my sons to keep up their grades and if they faltered then the opportunity to miss school for soccer flew out the window. I’d advise that standard as a good measure of whether or not to extend a vacation. One piece of advice from the teacher side of things:  teachers don’t appreciate a parent asking them to “put together” a package of assignments when a child is skipping school. It’s rubbing salt in the wounds, and not a good plan for getting teachers on your side. It’s lots of extra work, and when several students ask, it’s a ton of extra work. In this age of electronics, internet, and easy transference of data, ask a fellow student to record lectures and send on assignments via email. Schools usually have a “firm” policy about taking off days before and after scheduled breaks, but they also have to be pragmatic. Families are scattered around the country due to job relocations, retirements, health concerns, and marriages. Vacations are peak times so have premium prices. Therefore families can be forgiven for looking for a financial break by scheduling travel during less expensive times. From experience I know the best approach is forewarning teachers and schools of your plans but not asking for special treatment. Luckily many tournaments are in great family vacation locales, so bringing along the troupe and having a lark of it makes sense. Usually you’ll only have one game a day, so there will be plenty of time to swim, explore, and have adventures. Thinking outside the box can provide some great savings. Our club would book with condo associations at several of the tournament locations, which gave us huge apartments for less than hotel rooms and some great amenities such as reduced greens fees for golf and a variety of pools. Resort locations usually have dozens of condo rooms available for rent, especially in those warm weather destination states. So check out those possibilities. We could often accommodate six boys in one room and had the use of kitchens to reduce food costs as well.

Deciding between driving, flying, or other transportation means juggling several options. If you drive you can save the costs of rental cars at your destination, but you will also put wear and tear on your vehicle, as well as adding days to the travel. The advantage of driving will be that you can get gear down to the tournament without much difficulty. Since so many airlines charge for checked baggage, you’ll need to factor in that expense. Some clubs will rent 15 passenger vans, but that means that families can’t join in easily. Lower gas prices allow driving to become more cost effective, especially the more passengers involved. You might even consider sharing the driving so you can motor straight through, saving a motel cost on the way. Caravanning can make the journey safer, allowing for support during the trip. I really suggest making the small investment in a AAA membership which will provide for roadside assistance, maps, and travel advisories. If your family can’t join the adventure, consider creating “team” families where those traveling take along those whose parents and siblings can’t come. If you travel by plane, check on group rates, which can be much cheaper. Most airlines will gladly accommodate your group if you plan far enough ahead. Likewise, rental car companies will provide a group rate if you promise a rental car offices that aren’t associated with an airport, rates are generally lower, sometimes even half of what you’re charged when you rent at the airport. So check their websites for locations in the city or even in the suburbs. Don’t forget about trains and buses. They can have some attractive rates if you are going from one major metropolitan location to another. The main problem is transfers to different lines can be inconvenient, but packing and shipping are much easier than by plane.

When it comes to getting your gear to a tournament, that task poses some big problems, even if you’re driving. Soccer bags are notoriously bulky. Cleats seem to explode, balls can actually explode in the changing pressure of an airliner, you need both a home and an away kit, and there’s socks, shin guards, and gloves to pile on. Then there’s the weeks’ worth of clothing, toiletries, and shoes to match. Coaches will want to bring along practice supplies, extra balls, and additional equipment. Airlines have made it more and more difficult to check unusual items due to safety and inconvenience so that baggage comes with additional costs. Forget about bringing along the soccer chairs, even umbrellas. You can purchase inexpensive things once you arrive at the tournament, but who wants the additional cost and then the waste when those items get tossed. Walk across tournament fields on the last day and you’ll seen garbage bins filled with chairs, umbrellas, and canopies. Sometimes located by the big box stores where you buy your items will be a donation bin for Goodwill, Salvation Army, or St. Vincent DePaul, which is a better way to dispose of this gear. I’ve found a great substitute at many of the sports stores such as Dick’s or Sports Authority which are very stable folding stools small enough to pack in a suitcase. They run around $19 and come with carrying straps. They will support up to 250 lbs. and are comfortable enough for a 90 minute match. I truly recommend them for travel, and they fit well in a car trunk, not taking up too much space. Collapsible travel umbrellas are great, however, look for ones that have a UV rating which mean they protect you from the sun. Which brings up another significant issue when traveling. With airline restrictions, it’s often difficult to transport sunscreen, bug spray, and lotion. So those are items you could purchase at your destination, but you will probably end up tossing much of these. Therefore, I suggest buying some 3 oz. travel bottles. Even if you check these items, you risk them leaking. So be sure to put all liquids in sealed plastic bags. There are some very nice protective bags you can buy from a luggage store or online travel gear web sites. Finally if you fly, let the air out of the soccer balls and bring along a hand pump to inflate them since changes in cabin pressure can cause balls to expand and put stress on the seams.

I’m a big advocate of away tournaments because they expand the pool of competition which is exciting for teams to test themselves against and provide some interesting locations to explore. Therefore, I think missing a few days of school if the player is keeping up with his or studies can be excused in order to have an out-of-classroom lesson. It’s difficult to balance all the factors of school, budget, family time, and team loyalty, but sometimes you do have to say no. In that case you don’t need to make excuses or feel guilty. Sports are ultimately an extra in life and shouldn’t put a family in debt or place a student behind in studies. You may get some pressure, but you have to do what is best for your situation, not for everyone else’s. When you do make the decision to attend a tournament, then you can work with others to make the trip as reasonable and unobtrusive as feasible. When possible, help out other team members by sharing a room or a ride to make the trip affordable for everyone. One of the great perks of playing a team sport is the opportunity to visit different locations, cultures, and geographies while competing. Taking advantage of these opportunities adds to our children’s life experiences, so they can be worth a few sacrifices and inconviences.

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Those Were the Days

Susan Boyd

It’s a special kind of delight to watch our youngest players in their first games. They have such an eagerness, abandon, and audacity it’s impossible not to share in the giddiness. Despite all admonishments that scores and wins don’t matter, we can’t help posting the picture of Lucy nudging her first goal into the net as we quietly cheer “yay” on the sidelines. We form parent tunnels for the kids to run through after a game and provide some nutritious and special treats. In those early years, we have no judgment and no expectations. Somewhere along the way, that all changes. We become more involved in improvement, success and rewards. Until that shift arrives, there is something truly magical about youth sports, a magic I relive through great memories.

We went out to dinner as a family last weekend, a crowded and popular Mexican restaurant that played loud music along with serving its excellent food. The lone TV above the bar was showing a soccer game even though college basketball was in full swing. The evening led to lots of amazing memories spurred by all the sensory elements of the outing. I was in heaven. The soccer game alone initiated a raft of recollections, but when Smash Mouth’s “All Star” blared over the sound system, we all perked up. That was the song we played at top volume on our way to games and practices so the boys could get pumped up. They were playing recreational soccer, and so keen on the experience. The song would play and they’d bounce around in the car, shouting out the words, getting ready for “battle.” That night as the song’s familiar lyrics and melody reverberated the boys reenacted their exuberance, much to the delight of the other diners. To see that old joy on their faces took me back to the years when soccer was simple and they played just for the fun of it. The game airing across the room elicited lots of comments both about the skill of the players in the game and the deep idolatry they had had for professional players when all they had were faint dreams of attaining that level of adulation. They reflected on the fact that their dreams then were both silly and significant giving them both fantasy and goals – the former ethereal wishes and the latter solid objectives. Even the food added to the memories. We had a favorite restaurant we would stop by after practices. Tuesday night was Mexican specials, and the boys usually had practice on Tuesday, so we ate a lot of south-of-the-border treats over time. There were always only two or three choices that changed weekly, so we ended up eating a wide variety of delicacies, which ultimately informed our tastes that night at the restaurant. After years of soccer being a job for the boys, the sport was suddenly returned to that light-hearted romp that kept us all grinning.

The cliché of course is that the years of childhood are fleeting. Speaking as the mother of four, I can attest to the truth of that statement. Looking back at photographs, hearing a song, driving by a youth game, smelling the mustiness that mimics the indoor arena, tasting the same pepperoni pizza, all bring back memories of those early years. We need to keep those moments alive for as long as possible because they are so joy-based. As the boys progressed in soccer I do remember the big wins, devastating losses, significant saves, and powerful goals, but as they grew older and played on more select teams we began to lose the memories based solely on moments untethered to outcomes. I cherish those reminiscences because they can be appreciated by anyone whether or not they understand soccer, and those anecdotes don’t involve any hint of bragging or sour grapes. At one tournament in Florida we had three teammates traveling with us. During one long rain delay, we holed up at a funky restaurant that had a really unusual menu. We challenged our sons and the three teammates to eat at least three bizarre foods, which included alligator, frog legs, rattlesnake, catfish, pickled pigs’ feet, pork scrapple, and chitterlings (pig intestines). We ordered one serving of each for the table and then watched as the boys picked and grimaced through the plates. It was a wonderful hour of laughs and some discoveries, such as chitterlings smell awful but actually taste pretty good. In the end, two of the boys just couldn’t manage three trials although one boy put several choices up to his lips and then chickened out. I don’t remember any of the matches we played that tournament or even if we placed at all, but I definitely remember that afternoon at the restaurant. I remember the kids’ faces and comments, where they sat at the table and the décor. I have a vivid image of the Claw Machine at the door because we rewarded the boys who tried at least three delicacies with a buck to try the Claw. We left with three stuffed toys. Unbelievable. These experiences inform our pasts with delight because they spring from moments of unbridled joy.

I love watching the youngest kids cavorting on the soccer pitch. I saw a little girl who did cartwheels up and down the field during the entire game. I giggle at the enthusiasm of kids who will score goals wherever there’s a net even if it’s the wrong end or even if it’s on another field. At one game, a 6-year-old got the ball, make a sharp right and dribbling through the parents on the sidelines then skittered amongst a team on the adjoining field to triumphantly score a goal. Amazingly the kids on the invaded field broke into cheers and slapped the scorer on the back before suddenly realizing he wasn’t on their team. His coach had to go retrieve him and the ball, even as he was celebrating. Everyone was delighted, no one was angry, and people just had fun watching this spectacle unfold before them. Kids will fall on their behinds kicking the ball and bounce right up. Bryce used to always kick and fall down, and when we asked him why, he responded, “Because it’s fun.” That’s the point. Youth sports should be joyful and the memories from them shouldn’t be focused on wins or accomplishments – those things will fluctuate widely in youth sports. But precious moments of delight and abandon will disappear as they grow older because they become more self-aware, they want to avoid embarrassment, and they get more driven. When that happens we parents will see fewer and fewer of these carefree moments.

What I loved so much when the boys began to reminisce was how they focused on these nuggets of enjoyment. They remembered having somersault contests on the hill next to the field while waiting for their turn to play, much to the frustration of their coach, they remembered when they discovered the bog in the woods at the back of the big field and Bryce ended up permanently losing a cleat in the muck. They remembered the thunderstorm when they gathered under the clubhouse canopy and watched the fury happening just a few feet from them. The discussed the stupid clothing choices they made that they thought were so cool – head bands and wearing their shorts pulled down. I was glad that as time has gone by the soccer captured in their hearts is now the soccer of delight, which is what I hoped we had created – a lifetime of positive memories they could share with their future spouses, children, and non-soccer friends. Playing youth sports may turn into something more intense and goal-oriented, but it should always be based in joyfulness so when our kids get tickled by some sensory cue it will elicit a memory worthy of being embraced, relished, and repeated.

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Jeering and Cheering

Susan Boyd

An essential part of the youth sports experience is having fans cheering our kids. We parents love to attend their games and embarrass them (and occasionally ourselves) with loud vocal support. Unfortunately, especially as they grow older, our vocal support drifts and crosses the line to taunting the opposition. It’s a natural evolution fueled by tradition and learned behaviors at professional events. In the name of good sportsmanship we try to curb the instinct, and official rules of conduct for various youth sports organizations request that we abstain from jeers and focus on just cheering for our players. A recent national flap on this issue was sparked by the very high school sports governing board guidelines under which my own sons played here in Wisconsin. When the Wisconsin Interscholastic Athletic Association (WIAA) sent out an email reminding schools, coaches, players, students, and parents to avoid taunting, even helpfully including a list of phrases to avoid, a basketball student-athlete took exception to the perceived restrictions and lashed out via social media with a profanity-laced rant. Her punishment was a five game suspension, not for attacking the guidelines but for violating the athlete’s code of ethics by swearing in her posts. There it might have ended, but her local paper picked up the story, and suddenly so did ESPN and Sports Illustrated. Without all the facts public opinion was squarely with the student and her position that the guidelines were stupid, and also condemning the WIAA for the suspension.

I find this all very intriguing beginning with people being so upset with being asked to be civil at games. I guess we could chalk it up to the right to personal expression being curbed by this stuffy organization, which overall doesn’t always have the best reputation in Wisconsin. People probably look upon ridiculing as an entitlement for attending sporting events. Watching and supporting sports for parents of athletes is a personal experience, which only extends to the school or club because of their children’s association with those institutions. Therefore, we are probably less interested in deriding the opponents than in supporting our own kids. However, for most students releasing their energy through cheering and jeering is considered a rite of passage. Even athletes speak positively about the contempt heaped upon them with chants and catcalls during games. Somehow it’s a backhanded compliment that their abilities elicit the need to heckle them.

One unavoidable reason that this has provoked such a strong response is the way the WIAA framed their decree. First they called it a “point of emphasis,” which just screams of ivory tower, living in a bubble, elitism. Instead of speaking in normal terms that simply encourage participants to avoid excessive ridicule, the email did highlight possible consequences for violating the guidelines, which only fueled the anger. Naturally, the WIAA had to quickly discount the enforcement portion of their email, since they never had sanctioned any school or person for “normal” taunts. The WIAA should have simply reiterated their stance on the more significant issue of taunts that cross the lines of decorum such as attacks that focus on a physical disability, a player’s race or religion, sexism, or ethnic backgrounds should never be tolerated, encouraging schools, fans, and participants to make a good faith effort to tone down the jeers heard regularly during most sporting events. Unfortunately the WIAA provided a “helpful” list of phrases to avoid, which only further reinforced their total out-of-touch position. Here are the phrases: air ball, you can’t do that, fundamentals, scoreboard, and sieve. Holy Cow! Other than air ball, I think very few of us have heard any of these phrases used in the last decade as a way to mock the other team. That may explain why none of these guidelines have been enforced because they rarely occur having been replaced by far more current vernacular.

Right now, the WIAA has been heaped with national ridicule for their well-intended, poorly executed email, the purpose of which was simply to reinforce the concept of good sportsmanship. I don’t think most people would argue that fair play extends to the use of language, and in general, people want to maintain some level of appropriateness in their public shouts. However, even as long ago as the Roman amphitheaters people expressed both support and disdain with shouts, bringing a more sinister element to these emotions with a thumbs up or down on letting a competitor live. Luckily, we don’t go that far. The WIAA further caught grief for its treatment of the high school tweeter. Most people assume she was punished for questioning the WIAA’s policies, but she was actually punished for violating the athletic code on profanity that flowed freely in her posts. There is a case to be made for consistency. Profanity is officially considered cause for all different types of consequences for high school and college athletes, but these consequences are rarely enforced. Players should receive an official warning if they swear during a game, and if they swear at an official that is supposed to be immediate removal (usually a red card in a soccer game). But officials don’t enforce the policy most of the time and decide when a situation is egregious enough to warrant a send-off, which makes enforcement very subjective and therefore open to challenges if applied. That weakens both the policies and the issuing organization. Many people thought a five game suspension was overkill for the young athlete, and there’s certainly a possibility that it will be overturned or diminished. All of which makes the WIAA look like it overreacted and when it comes to implementation chose a rather knee-jerk approach.

While the entire incident has become an embarrassment for the WIAA, it has opened the conversation on what might be appropriate when we cheer at games. Language is extremely difficult to police, and even the WIAA admitted that their email wasn’t new policy to control behavior, just a reminder of long-standing guidelines. However, we do have common sense tests for what should and shouldn’t be voiced. We can all tolerate some taunting. It seems to be part of the culture of “sticks and stones.” What we need to avoid are personal attacks that border on hate speech. I don’t like profanity, especially when young kids are around, but it has become the way many of us express our intense positions. As a writing teacher, I’m appalled that three four letter words seem to have replaced the elegance and beauty of all English adjectives, adverbs and verbs, but I understand in the age of texts and 140 character tweets we have reverted to a much more abbreviated and profane way of emphasizing our points. I’d rather see us focus on speech that can harm rather than speech that is clanking and abrasive but is essentially just puffery. My sons are biracial, and they were taunted regularly with racial slurs, which concern me far more that someone shouting “F” you at them. The WIAA hasn’t attended to this issue enough, and officials have been as lax in handling verbal attacks as they have been in handling profanity, perhaps placing both on the same level.

Because this situation ended up highlighting the relatively minor issues of common jeering and simple profanity and the ridiculous way the WIAA approached the problem, the press missed the chance to zero in on more significant concerns at our youth games. Definitely, we parents need to take as high a road as possible to set a good example for our kids. But we can’t avoid the serious issues of heckling, which becomes ugly and personal. It’s incumbent upon governing organizations to not only make policies clear on these racist, sexist, and physical appearance attacks, but to find ways to enforce them. This means setting guidelines and requirements for officials so that they more aggressively handle personal attack situations. Coaches and schools need to be held accountable for their athletes’ behaviors and to an extent their fans’ behaviors, and all punishments must be fairly applied to all involved. Kids who chant “loser” aren’t the problem, but kids who chant racial slurs are and should be sanctioned either individually if possible or as a school. All too often the worst situations are glossed over or ignored which only emboldens hecklers the next game. It’s unfortunate that the WIAA is taking all the heat because I’m sure other state athletic associations and sports governing organizations have similar problems. They just didn’t get called out so publically by first an athlete and then by national publications. Nevertheless, everyone needs to revisit the issue of good sportsmanship as it relates to language. We can laugh at the flubs of the WIAA, but we shouldn’t dismiss the dangers of hate filled jeering. As one local high school coach said, “We just ask students to cheer and support their team rather than cheering against the other team.” Good advice.

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