Check out the weekly blogs

Online education from US Youth Soccer

Clubhouse

Play for a Change

Play for a Change

Check out the national tournament database

Sports Authority

Play Positive Banner

Marketplace

Wilson Trophy Company

Happy Family

Nesquik

Capri Sun

Nesquik Photo Sweepstakes!

Active Family Project

Active Family Project

Print Page Share

Parents Blog

Susan Boyd blogs on USYouthSoccer.org every Monday.  A dedicated mother and wife, Susan offers a truly unique perspective into the world of a "Soccer Mom". 

 

Keeping the Lid on Costs

Susan Boyd

Recently, my oldest son announced he needed new cleats. As he put it: “Nothing special. Certainly, not top of the line. I just need cleats that don’t rip apart.” He said this right before he informed me cleats fitting those three categories apparently cost $220 to $270. Yeah, right. When I went online and looked, I discovered plenty of cleats in the $70 to $150 range, so I wondered how the ones he touted weren’t “top of the line.” He had no response other than to say he needed the right weight and durability and, of course, the right colors. I had run into the technology wall. Soccer equipment, which used to be serviceable boots and something round to kick, has now moved into the realm of super-scientifically designed gear. Cleats have become an impressive selection of incredibly lightweight, colorful, streamlined and transitory purchases. New car models have nothing on new shoe models. How do parents fight our children’s urge to gravitate to the shiniest and therefore most expensive baubles in the soccer shop?              

Sports products are driven by the professional athletes in the sport. Whatever high-end equipment the superstars use immediately floods the stores, fulfilling the dreams of thousands of youth fans. If Ronaldo runs faster in 3-ounce shoes, then every kid believes he or she will also run faster. Boots in radiant color schemes that light up the pitch in a UEFA Champions League game continue their siren call from the shelves of the local soccer shop. Soccer balls that promise straighter passes and elegant bends serve up rapid sales. Team jerseys, practice shirts, and warm-ups run two to five times the cost of regular soccer clothing. Throw in scarves, pennants, posters, t-shirts, and training DVDS and books to create a black hole of expense for the soccer family. Finding the happy medium can prove elusive, especially when one kid on the team shows up in the most expensive cleats. Just like we all stop and gape as a bright yellow Lamborghini purrs by, kids do the same for top-of-the-line soccer gear. We end up not only trying to keep up with the Joneses, but also with the junior Messis, Wambachs, Beckhams and Drogbas. We are fighting a tide of trendiness.              

First of all, very few players need specialized gear other than for the cool factor. While light-weight cleats are great for giving an extra split-second of speed, they also offer less foot stability and support. Youth players with their developing bones and muscles don’t have the physical strengths to make effective, safe use of such specifically designed gear. While they may have faster feet, they may also end up with Achilles’ tendon strains, ankle sprains, calf and shin cramps, and arch collapses due to inappropriate equipment for their developmental level. The damage can extend to other joints, especially knees, as the body tries to compensate for inadequate support at foot level. Luckily the major companies, such as Nike and adidas, have recognized the twinkling lure of the professional gear and create various levels of the same gear with slight exterior design tweaks on the proper “chassis” for a child’s feet. Kids will recognize the design differences, but when parents appear willing to spring for a less fancy model that at least mimics the higher-end prototype, they will often be happy to concur. Ask at the soccer shop or run a search online for these kid and budget friendlier products. Ultimately cost and safety should take the front seat in making your selection. Discuss with your kids the possibility that injuries, even soccer ending injuries, could result from making the wrong choice of cleats. Most kids will understand and happily accept a small change in design to get a pair of the cooler cleats rather than the pragmatic basic black brand.             

The older the player, the tougher that argument is to win. The good news is that teen players usually have stopped growing, or at least growing rapidly, so that a pair of shoes can fit one or two seasons. Your budget may allow for a more expensive model but not for all the sparkling options that assault players entering the soccer or sports store. You can put the responsibility on your child. Offer the mid-priced option, but agree that if your child wants to spring for the difference in price between that and the top-of-the-line model, then that would be a possibility. I found my sons, when faced with that choice, let me pay for the mid-price and kept their money. Coolness had a price they let me sacrifice for, but not themselves. Older players also can work to earn some of these treats. State Associations are always looking for referees. The flexibility of officiating games when the player’s schedule allows makes this a great job for soccer kids. Many clubs will pay their players to mow and line fields, run concession stands and clean public areas, including bathrooms. Again, these jobs offer some flexibility. Getting a job with a store like Sports Authority not only provides a pay check, but also gives the employee a steep discount on store merchandise. So that’s a great way for a player to stock up on the elite equipment they crave.             

Team jerseys rarely come with a discount. They can cost $120 to $200. This is the time to alert grandparents to the wish list. They can purchase gift certificates to major distributors and online soccer sites for special occasions like birthdays and graduations. There are off-brand replica possibilities for several teams, but rarely for Premier League teams and players. Online auction sites might offer jerseys, albeit discontinued styles, for a bargain. The same holds true for warm-ups. These specialized jerseys shouldn’t be impulse buys. Also consider less expensive official team training jerseys. They aren’t as fancy but come in all the team colors and designs. They can run as low as $50, a much more palatable price for a young family. Saving these purchases, which aren’t necessary to play the game, for significant moments will make them more meaningful and let our kids know that focusing on their development is the important point of spending money. However, I will agree that kids find validation in their sports’ choices by identifying with particular teams and players. Since soccer’s popularity is still evolving in America, finding those factors that make a kid feel proud are important. The cheapest way to do that is by supporting them at their games, attending high school, college and professional games as a family, and watching games on TV. Creating the bonds between parent and child also creates the pride in the sport and the child’s participation in the sport.          

Soccer balls make me crazy. First of all, hundreds of thousands of skillful players grew up kicking a can, a melon, a threadbare ball or a piece of wood. So paying over $50 for any soccer ball seems ridiculously extravagant. Then I’ll ask you how many soccer balls your child has lost over the years? I bought a 2006 World Cup ball for nearly $200 for my boys with strict orders it was not to be used for practice. One week later it was lost in the canal behind the Marquette University fields because they brought it to US Youth Soccer ODP practice. UGH! Unless you are in the business of collecting sports memorabilia, there’s no need for such fancy expensive balls. I have found great balls for $3 at Goodwill and kept a huge supply in the trunk for practices and games. Often these balls were selected as the game ball because they were actually quite good. Invest in two good pumps — one for the garage and one for the trunk — and then three or four inexpensive balls. Kids can claim a fancy ball, but when it comes down to it, balls become communal once they hit the pitch, so there’s no need to help a teammate go home with your expensive treasure. Occasionally, high schools and colleges may sell or give away their old balls, so that’s worth a phone call to the appropriate athletic directors.      

Today, I’m addressing the issue of my son’s shoes the way I always have. I set a budget and if he wants to go over it, then that’s up to him. I did the research, and, for half the price, I found the same shoes just a half ounce heavier with a slightly different color scheme. He’s trying to save for a car and the insurance to cover it, so having flashy cleats will steal away from having a serviceable car. We’ll see what he opts to do. When all else fails, I return to the speech he hates, but knows is true. I put 10 pennies on the table which each represent $100. Then we look at choices he has to make every day with his limited budget. It’s a tangible representation of the budget none of us want to acknowledge constrains us. A lot of pennies skittered off to the side for rent, car payment, car insurance and food — leaving just one to represent anything vaguely “disposable income,” a term I scoff at. I feel like all we do in the year is dispose of our income and rarely for something fun and extra. That remaining penny also had to cover any emergency and any savings. Looking at the pile of pennies at first seems comforting and sufficient; pulling them out one by one shows how transient his finances actually are. He hates the penny demo, but he also appreciates how it reminds him to stay focused on what is really important. I’m hoping cleats with the coolest gradations of orange are less important in the grand scheme of things.

Comments (0)

 

Soccer is Like School

Sam Snow

When I make a presentation to a club or in discussion with coaches at a coaching school, I often make the connection that a young soccer player’s growth in the game is VERY similar to their growth as a student. The timeline to high quality performance is about the same, in their twenties. The variety of types of learners (players) and teachers (coaches) is about the same and the need for clear communication with parents is the same.

I’ve found that the academic analogy works well with most adults. They know that their second grader isn’t ready for Geometry; other mathematics must be learned first. Pick any subject and there is a foundation that must be learned before going on to advanced study. Grammar school children are not ready for college academics. Those same children are not ready to play the adult version of soccer. Both academic and athletic development take decades to achieve.

Club leaders must work on club management through a dedicated player development model. The analogy would be to speak of the many years of schooling, with continuous "training", starting with the basic building blocks prior to a kid being ready to enter the job market and compete for jobs.

The business connection of a school and a youth soccer club reflect one another as well. Both are not for profit organizations. Yet they must have a sound business plan to keep the doors open in order to achieve their mission. The mission of the school is the academic development of the student. The mission of the club is the soccer development of the player. Remember, we’re talking about the same kid here. For most of the day that kid is a student in school and later in the same day he or she is a player in the club. But who’s the customer and who’s the consumer is different in both settings.

At the school and the club the parents are the customer in that they pay the costs involved. The consumer is the student at school – academic matriculation. The consumer at the club is the player – soccer matriculation. In the youth soccer club setting there is clearly a difference between the customer and the consumer.

It’s roughly twenty years to end up with a college or post-graduate degree and the time line is the same for the majority of players to high level soccer performance.

Comments (1)

 

The 50/50 Blog: 4.28.14

Steve Prince

Right Footed Rocket

 

It's not easy to score on Real Salt Lake's Nick Rimando but Vancouver's Sebastian Fernandez hit a beauty of a shot to grab a tie for his team in Salt Lake.

 

 

Eastern New York ODP

 

Eastern_New_York_ODP_boys_for_Web

The Olympic Development Program (ODP) teams from the Eastern New York Youth Soccer Association (ENYYSA) continue to make a good impression on their tours of Italy during 2014. Read more here.

 


 

US Youth Soccer National Youth License

 

Looking to take a National Youth License Coaching Course? Here is a map with locations of upcoming events. Learn more about the National Youth License here.

 


 

Goal from almost midfield

 

 

A beautiful goal that hurts a little to watch because it's on our American keeper Brad Guzan. But man, what a shot!

 

5050_660x100

Comments (0)

 

The 50/50 Blog: 4.25.14

Stickley

Risk Everything

 

Nike have launched the second part of its ‘Risk Everything’ campaign with an awesomely epic film called “Winner Stays.”

 


 

Hurley gets ready for World Cup

 

hurley2

In light of this summer’s global celebration of soccer, Hurley is encouraging national pride in and out of the water with the debut of the Phantom National Team boardshorts, supported by the “Fly The Flag” campaign. Read more here.

 


 

Nike Superfly's

 

Together with the Hyper punch Nike Mercurial Superfly 2014 Football Boot Release colorway, Nike also unveiled a blackout colorway of the new Nike Superfly Boot. Learn more here.

 


 

Chelsea wonder goal

 

 

A Chelsea U-21 player scores a brilliant wonder goal. Watch above to see it.

 

5050_660x100

Comments (0)