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Coaches Blog

Sam's Blog is a bi-weekly addition to the US Youth Soccer Blog. Sam Snow is the Coaching Director for US Youth Soccer.

 

Testimony on the National Youth License Course

Sam Snow

Hi Sam,

I wanted to let you know I attribute my continued success and enjoyment in coaching, designing programs and training youth soccer players to the National Youth License course I took back in 2004 (if I remember correctly).

Right before I was invited to attend the course I was ready to quit coaching soccer all together.  All too often I faced a gap between my passion to coach and my effectiveness with youth.

I was considered a pretty good coach, but I came away from the field feeling like I was working much harder than the kids I was coaching.

The result of this gap was frustration for both me and eventually the kids.

After taking the course I readjusted my contextual format for each age group as I was taught and used the tools the course provided and my training sessions and enthusiasm began to flow once again.

I've redesigned my entire Youth Soccer SAQ Programs under the guidelines of the National Youth teachings and it's been great to see Fun and Effectiveness happening at the same time.

Thank you for all that you do for all of us as coaches.  The course truly equipped me with the tools to match my passion for making a difference with our kids.

Chochi Valenzuela - Youth Soccer Coach and Director of Speed Trainers USA

 

To learn more about the National Youth License visit: http://www.usyouthsoccer.org/coaches/NatYouthLicense/

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Nickel and Dime

Susan Boyd

Don’t kid yourself. When you bring your sweet 6-year-old into the soccer store to get her first kit, you’re starting down a long road of financial obligation. Sure, that uniform bundle with its tiny, cute black cleats, mini shin guards, and crisp jersey and shorts only costs $30. The store may even throw in a ball. You and your child are hooked. Like the wicked queen offering Snow White the apple, the sales clerk practically cackles. He knows you’ll be back, and next time won’t be such a bargain. This is the tale for all youth activities. If your son gets good at the trumpet, that used instrument you rent monthly won’t do any longer. Piggy-back that expense with the private lessons beyond what he learns in school band.  Actors, artists, musicians, athletes and scholars manage to drain the wallet as they grow, improve, and narrow their passions. Soccer is no exception. Sure, one reason soccer is so popular world-wide is because it really only requires something round to kick. But as players grow, improve and focus, they can’t develop with a cantaloupe. They need money.

The uniform is just the beginning. Kids outgrow cleats quickly, and the bigger their feet, the higher the cost. Those tiny size 3 cleats may come in a package deal, but eventually kids morph into the “real” cleats with real price tags. Junior cleats can be under $100, but all too soon they become $150 to $250. Trust me, your children won’t want the utilitarian cleats, they want the ones Messi wears or the electric orange ones or the super lightweight ones, which ironically use the least materials and cost the most. Instead of a single jersey and pair of shorts, kids will need a home and an away jersey, warm-ups, a bag, and Nike Hyperwarm gear for those cold days. It won’t stop at what they need; it piles on with what they want. They’ll want their idol’s uniform, and while you’ll try to steer them to the practice jersey, they’ll want the game shirt at double the cost. Balls can be inexpensive, but I guarantee that eventually you’ll need to spring for the pricier version even the budget-busting commemorative ones.  

Kids will play on recreation teams for a minimal cost as they start out. Those are the salad days, when the check you write doesn’t equal the mortgage payment. Enjoy it while it lasts. Later, when making the decision to move up to a select club, you want to verify that your player is ready for that commitment and that you are willing to foot the financial obligation. While not really bait and switch, you need to keep in mind that whatever fees the club charges for being on a team are just a starting point of expenses. Even if you and your family don’t travel with the player to tournaments and away games, there will still be substantial costs for those events. Beyond transportation costs there will be lodging, meals, and support such as sports drinks and snacks. You’ll need to multiply these costs by the number of family members who attend. You might think it’s silly to mention, but we spent quite a bit on tournament T-shirts, programs, photos, and DVDs – a hidden cost that adds up over the years. Since these costs can be prohibitive for some families, it’s a good idea to buddy up with other families to share the expenses. Players sharing a room and transportation can really help out. Some clubs will rent a bus for tournaments in driving range. That can significantly reduce expenses.  

Many parents, in the hopes of their child getting a college athletic scholarship, will pay for private lessons and fitness training. It can get really pricey, really fast. Playing soccer at a college level is an honor, which I think is worthy of striving towards. But if parents think that a scholarship is going to cover all the costs, they are mistaken. Even the best players rarely get a full ride. If an out-of-state student plays at a state-funded university, he will pay the out-of-state tuition. Players who attend a private school may end up with a bigger bill than if they paid full tuition at one of their own state schools. If you took all the money you spent on soccer over the years, invested it in a conservative college fund, you’d probably have more money for your child’s education than any athletic scholarship they might earn. Therefore, before writing lots of checks, be sure you’re doing it for the right reasons: your child loves soccer and loves playing at a top level. Everything else will just be icing on the cake. Don’t go into debt if you can help it, and definitely don’t short-change other kids in order to support one.

Beware of the camps, which many colleges and universities offer with the promise that your child will be scouted by their coaches. Any player who contacted a college coach or plays on a high school team or plays on a competitive select team will receive the email invitations. These are phrased by the same people who tell you you’ve won a Caribbean cruise. When you read them, you believe you’re one of a very select group. Remember that these camps are huge money-makers for the schools and area coaches. Yes, the player will be seen by a variety of coaches, but these camps may not be the most efficient and powerful way to get noticed. They are certainly not the most cost-effective unless the camp is run by a number of institutions, rather than just one. They run around $300-$800 not counting transportation to and from. If your child is looking at just five (although most look at around 10) programs, you’re looking at a first year’s tuition just to attend camps – probably not the wisest use of your money. Schools will also imply that if your player doesn’t attend the camp, he or she will not be considered by the program. Hogwash! No recruitment program is going to pass on a great player just because she didn’t attend their summer camp. I’m not suggesting players shouldn’t attend a camp or two, but be smart. Consider camps at institutions your child has a chance of entering. Stanford and Notre Dame may not be realistic if grades and test scores aren’t sterling. Top 20 programs probably won’t consider a player who isn’t already being heavily recruited. On the other hand, some schools will join forces, so for the same amount of money as an individual camp a player can be seen by up to 10 schools. Another category of camps are those run by famous coaches who promise to improve a player’s skill and fitness. Check the reputation of these programs before submitting your credit card. Some are better than others, and since these can be the most expensive because they focus on training, you want to be sure they address the strengths and weaknesses of your child. Finally, there are the overseas opportunities. Players won’t necessarily be scouted or trained, but they will get a much broader view of soccer and how it is played outside of America. There are some significant benefits to these camps, which have little to do with getting a scholarship or improving skills. Getting an expanded world view in this increasingly global economic, political and social atmosphere can be invaluable for students. Plus, having the experience of playing with and against teams outside of the U.S. does look good on the resume. 

I’ve stored away each son’s first kit. They will be a good reminder of where the passion began. They are also a good reminder of where all our retirement savings went. Bronzing the shoes would be a small investment compared to the tens of thousands we spent over the years. However, I don’t regret a dime of those expenditures. We shared some amazing adventures as a family, our sons had the opportunity to commit to and succeed at their passion, and we all had a full lives. Soccer is a language we can speak even when we might be uncomfortable with other discussions, and it will always be an enthusiasm we shared. Each family needs to decide how much they are willing to do financially. No one needs to feel guilty should they have to say no to any opportunity because of financial reasons. There is plenty of soccer available that can be played and enjoyed for less money. Our sons played on their college teams with players who had far more training and scouting than they had and those who had far less. Good soccer players will be noticed even if they are wearing used cleats and last year’s jersey.

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“Winning Excuses Everything” – Cam Newton

Susan Boyd

“Deflate Gate” is just one scandal in a long series of alleged or actual attempts to cheat in order to secure a win. We can go back to the 1919 World Series where a group of Chicago White Sox players agreed to throw games in order for high rollers to win big on their bets. In 1980, Rosie Ruiz supposedly won the Boston Marathon with a time 20 minutes faster than any of her other previous races. Her win, however, was assisted by the Boston subway, which she rode to the finish line and then rejoined the race. Even I could win a marathon using that ploy. Lance Armstrong eventually admitted to doping during his unprecedented seven Tour de France wins. He claims doping was done by all, and he had to do it to stay competitive. Just before the 1994 U.S. figure skating competition, Tonya Harding tried to remove her main challenger, Nancy Kerrigan, by having her whacked on the knee with a metal baton at the end of a practice session. Despite being unable to compete in the championship, which Harding won, Kerrigan was voted onto the Olympic team, going on to win silver while Harding only placed eighth. On a far more serious scale than deflating balls, the New Orleans Saints were accused in 2012 to have run a bounty program paying players who seriously injured their opponents. While never definitively proven, the defensive coordinator admitted there was a pool of money to reward players for “good hits.” Four players received suspensions, which were all appealed and eventually reduced or vacated. 

This win-at-any-cost attitude isn’t admirable or acceptable, but it also isn’t surprising given the amount of money winning provides in professional or high level amateur sports. It’s not just about getting the X in the win column, or the trophy, or the medal. It’s about getting a huge payout in endorsements, signing bonuses, licensing and increased fan base. Athletes with careers that rarely go into their 40s look for payouts that are inflated by winning. A deflated ball, a bribe, a hard hit, or performance-enhancing drugs can mean the difference between being winners who get noticed and everyone else. No wonder Cam Newton believes winning excuses everything. If athletes feel morally bankrupt, they can rationalize like Lance Armstrong. This attitude that “everybody’s doing it” to justify some form of deceit or manipulation absolutely gets noticed by youth players. They are already in the frame of mind to follow the herd (Mom, everybody wears crop tops to school) and to succeed because we live in a world where anything other than a win is considered failure. So these ideas percolate down to youth sports. Add to the mix adults who buy into the theory that their kids, team, and/or school has to win, and the pressure to cheat becomes unavoidable. We’ve all experienced coaches who scream at kids they feel are costing the team a win or argue with referees over the most inconsequential matters because it’s not enough to win the game; they also have to win the arguments.

How do we avoid the pitfalls of winning that excuses everything? The first step would be to resist the urge to overpraise our kids for every little outcome. If they believe that Mom and Dad only seriously value success, they’ll do anything to make that happen. Heidi Stevens, in her article, “In Criticism of Praise,” for the January issue of Southwest: The Magazine, gives some excellent guidelines for not overdoing the approval of our kids’ activities. For example, if your child scores the game-winning goal there’s no need to be overly effusive. There will be several dozen more games to follow that accomplishment, and she probably won’t score the game winner every time or even ever again. So she could end up considering her good team play as failure because she didn’t equal that moment of glory. Simply saying, “Way to go.  All that practice paid off,” lets her know you recognize the result of good effort, but that honest effort is the primary factor not the outcome. Instead of effusing over a child’s story he wrote for class, engage him in a discussion of what he wrote – tell me how you decided to make the bear your main character. Later you might praise his body of work by noting improvement or how he maintains an interesting voice in all his writing. Put the focus on process rather than on product. Ultimately expressing love is far more important than praise.

Next we should refuse to tolerate boorish behavior in the name of winning. Youth sports clubs should focus on fun, but in reality clubs face the same issues of money on a smaller scale as professional franchises do. A club that can attract players who win matches and championships have excellent PR for recruiting even more participants. The more kids in a club, the more fees, and the more coaches get jobs. Therefore, the pressure to succeed is tremendous. It’s understandable to have winning as the objective. As the old saying goes, “If winning doesn’t matter, then why do we keep score?” The difference is how the adults approach the challenge. There should be no belittling of players during or after a game. Parents on the sideline need to refrain from yelling, criticizing and coaching. Kids can’t operate under that kind of pressure. Teenagers especially react strongly to harsh instruction. Fun and winning aren’t mutually exclusive activities despite what many adults believe. It’s up to us to speak to the problems calmly but firmly. Often coaches and parents don’t even realize how ugly their behavior has become. Once our team and families were watching a DVD of a championship game, and it was cringe-worthy as parents heard how they sounded and coaches saw how they behaved. It led to a good discussion about how we could all step up and be better examples. Don’t be afraid to speak up when things get out of hand.

Addressing dirty play as a way to secure a win can be (excuse the pun) difficult to tackle. At a U-10 match during a tournament, the coach and several parents of the opposing team were encouraging their players to take our players out. “Hit his ankles. Get his knees. Take him down.” Play got very chippy and the poor 13-year-old referee couldn’t control it. No one on our team, myself included, spoke to the opposing coach after the game or the tournament director, and I regret that decision because we tacitly provided approval for such bad manners. With our own player and team we need to be vigilant for instances when kids get too violent. Good coaches will pull these kids from the pitch and let them calm down before instructing them on good sportsmanship. As parents, we need to let our kids know that we won’t tolerate dirty play. We told our sons that if they got a yellow card for dissent or a foul, we wouldn’t be happy, but we would understand that’s part of the game. However, if they got any card, especially a red, for vicious play, they would be sitting out a few games. We only had to institute the punishment once, so I think forewarning helped them think before they acted. If your child’s coach encourages dirty play, then you need to consider if that’s the environment you want for your player. Chances are you can’t change that, but it wouldn’t hurt to try. You may just need to find another coach/club.

Finally, we should redefine success in all endeavors. The sports duality model of a winner and a loser spills over into so many of our kids’ activities. Earning an A is seen as a win and anything else is seen as a loss. Being first chair in the orchestra is success and all other positions are failure. Getting an art project chosen to be displayed is a victory and being left out of the exhibit is a defeat. Therefore, kids will do just about anything to be the winner since that role is so narrow and specific. We need to help our kids move from that binary approach to success and discover what true winning can be. Over-celebrating the big success diminishes the smaller successes that don’t fit into the “first-place finish” category. In fact, those big shows of approval only lend credence to the theory that winner take all is the only thing that matters. According to a recent study by the Ad Council, 75 percent of students admit to cheating in order to get A’s (not just better grades). Obviously, students have lots of pressures to compete because they are trying to get into the best colleges. However, as a college instructor, I have seen students who are working on the thin edge of their abilities and achieve success through cheating often end up failing at the university. At a high school freshmen parents’ meeting for my youngest daughter, the big question was how we get our kids into Ivy League schools. When I asked how many of the parents had attended an Ivy League school, not a single hand went up. Instead of seeing entering college as a win, they only saw entering the top colleges in America as a win. This pressure to accomplish some inflated definition of winning leads to a lack of integrity in the effort because there’s no way to get there honestly. We need to start redefining success and then applauding that success. 

Confident people have a more realistic view of what constitutes a win and can actually achieve more under that view. Carol Dweck, a Stanford University psychology professor, conducted a study that was reported in Steven’s article. In the study, Dweck presented young students with problems that were far beyond their ability to resolve, but she wanted to see how they reacted to the challenge. Some kids dissolved into tantrums and tears seeing their inability to solve the problems as failure. Some coped with the situation accepting that they couldn’t find a solution. However, surprising to Dweck was a group of kids who loved the challenge, happy to struggle with the situation and unfazed when they couldn’t find an answer. As she put it, “they acted like it was a gift.” These kids had learned not to see the world as win and lose, but as a spectrum of situations that had to be met and attempted. They had a spirit of adventure looking at the journey more than at the destination. In a follow up study she gave a group of fifth graders an IQ test. Along with their scores she offered two different praises. To one group she said “You must be smart at this,” and to another group she said “You must have tried really hard.” Then she offered the kids a chance to take another test but they could choose whether to take an easier test than they had just finished or a harder test. The majority of the kids told they were smart opted for the easier test and those praised for effort primarily selected the harder test. The “smart” group didn’t want to risk their status of being smart by challenging themselves with a tougher test they might “fail.”  The “effort” group had the freedom to push themselves because they could then further the level of their effort in the eyes of the scorer. Winning was seen as working harder, not in getting a higher score.

As a writing teacher I’ve come across my share of plagiarism. For some students the cheating stems from laziness – they procrastinate in the assignment or just don’t want to do it. But for the majority of students who cheat, it’s because they recognize a weakness in their writing and don’t want to be judged on that level. It pains me when a student plagiarizes, not because I’m incensed by cheating, but because I know the writer is suffering from feelings of failure. So I use the situation as a teachable moment. I ask the student to rewrite the plagiarized passages in their own words while in my office where we can discuss how to translate the ideas of others into their own opinions. I’ve always said I don’t teach writing; I teach thinking. I want students to be as proud of a C as they are of an A if that C was earned through honest, hard effort. And I want a student to know that improvement is possible through effort.  I don’t agree with Cam Newton that winning excuses everything because winning should be a spectrum of success that builds on previous successes earned with integrity. We can’t all be winners in the model of win/loss, but we can all be winners in the model of process and improvement. I prefer the latter definition.

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Continuing Education

Sam Snow

Soccer coaches in America have a multitude of both formal and informal coaching education available to them. The formal education is the courses such as the “E” or “Y” or “C” Licenses through the state and national associations. Formal education could also be the Master’s Degree in Coaching Soccer through Ohio University. http://www.ohio.edu/graduate/programinfo/CoachingOnlineSoccer-Info.cfm

Informal education may include mentoring within a club, clinics, webinars or conventions. In the last category I recently attended the 2015 US Youth Soccer Workshop / NSCAA Convention in Philadelphia. This was my 34th NSCAA Convention and my 20th US Youth Soccer Workshop http://www.usyouthsoccer.org/workshop/nscaa/. For the last three years the two events have taken place side-by-side. The contract has been renewed for another three years. I foresee the partnership continuing for many more years.

This gathering of coaches, vendors, referees and administrators is unsurpassed in the world. Where else could professional team coaches rub elbows with local youth coaches? Indeed with over 9000 people in attendance every level of soccer is represented. The convention is a fantastic education opportunity. Sessions are given for administrators, coaches and referees. There are demonstrations done with players of all ages and both genders. Classroom sessions take place from Wednesday through Sunday of the convention week. There are so many wonderful sessions going on that you couldn’t possibly attend them all. Truthfully you will need to attend two or three years in a row to take it all in.

As I write this blog post I’m flying from Denver back to Dallas. I, along with Mike Freitag, gave some sessions for a coach clinic hosted by the Broomfield S.C. http://www.broomfieldsoccerclub.org/Default.aspx?tabid=690416&mid=714779&newskeyid=HN1&newsid=47512&ctl=newsdetail Bill Stara organized the clinic for all coaches in the northern Denver area. Over the course of the day about 100 coaches, players, their parents and administrators attended.

All youth soccer clubs must budget and plan for continuing education of the coaches, administrators and parents in the club. The players deserve this effort by the adults. Investment in the growth of its personnel is a club’s highest priority.

So whether it’s a small clinic in a club or attendance at a national convention, coaches must be lifelong students of the game. Indeed refining one’s craft of coaching is an on-going process. If you are a soccer coach then you must be committed to your formal and informal education. A coach has every right to expect the club to host a clinic at least once a year. But the coach has an obligation to attend the clinic. On the club wide ‘clinic day’ all training sessions and matches should be postponed.

Youth soccer clubs should also budget to annually send some of the staff to a state symposium or a national convention.  The experience is eye opening!

Continuing education of coaches should be a cultural norm in all American soccer clubs. I look forward to seeing you at the 2016 US Youth Soccer Workshop in Baltimore next January.

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