Check out the weekly blogs

Coaches Connection - Get Connected!

Online education from US Youth Soccer

Clubhouse

Clubhouse Sweepstakes

US Youth Soccer Twitter

Check out the national tournament database

Sports Authority

Marketplace

Wilson Trophy Company

RS Banner

Happy Family

Print Page Share

Coaches Blog

Sam's Blog is a bi-weekly addition to the US Youth Soccer Blog. Sam Snow is the Coaching Director for US Youth Soccer.

 

How would you market a club?

Sam Snow

Q: How would you market a club; internally and externally?

I think the marketing of a club is extensive. To speak to the full scope of the task may be beyond this medium. However, here are a few thoughts. 

Externally, the club must think of point of contact with its targeted customers. So for children, it will be schools, doctors/dentists offices, religious centers, movie theaters and other business places aimed at youngsters, Chuck E. Cheese for example. Also consider parks and recreation departments, YMCA, Boys Clubs, Scouts, Police Athletic League, etc. if they are not running soccer programs themselves. Additionally, if the funds are available then advertising on billboards, newspapers, radio and local public access TV, keeping in mind that newspapers, radio and TV all also deliver over the internet.

Externally, I would also build relationships with high school and college soccer programs. If there are semi-pro and/or pro soccer franchises in the area, then work with them too.

Once a club is up and operating, then advertising on its own web site becomes quite important. Joining forces with the state soccer association on this platform can extend the reach of the club considerably. Then there are many other means to promote the club from within. It could be a fundraiser golf tournament, a holiday dance, an appreciation BBQ for the volunteer team mangers, a club night at a professional match, the club mission statement printed on bag tags for all players and team equipment, encouraging teams to go watch each other play, etc. Bottom line though is the word of mouth from player to player, parent to parent, manager to manager, etc. To get the right messages being shared requires regular communication from the club leadership.
 

Lord of the Flies

Susan Boyd

"After all, we're not savages. We're English, and the English are best at everything."
           
Today I read an article that made me shiver. In England, at a Division Four game between Bury and Chesterfield, when goalkeeper Cameron Belford of Chesterfield allowed an equalizer goal by Bury, young Bury fans rushed the box to not only taunt the keeper, but also physically accost him. The pictures from this event show how completely overwhelming this attack became for the 6' 2" keeper trapped within the net surrounded by at least 10 tweens including one girl. 

Belford had recently had a titanium plate put in his right cheekbone due to a crushing contact from an opposing striker's foot last year. And it was this cheekbone that a young teenager openly punched during the melee. The girl in a ponytail who appeared to be eleven or twelve was forming obscene hand gestures in the face of the keeper while other boys heckled him or joined in the gestures.
           
I have so many questions. Why did these youngsters think they had the right to invade the field and the personal space of the keeper?    Where were the adult supervisors of these delinquents? What lessons have they learned from home or from the media that provided justification for their actions? 

We might expect this behavior from an errant fan impaired by alcohol and bolstered by his equally drunk compatriots egging him on. We've seen the bottles flung at outfielders, the beers dumped on the heads of NBA players heading down the causeway to the locker rooms, the wild abandon of someone running across the field during a game. But we really haven't seen a swarm of fans singling out a player for abuse during a match, much less having that swarm be on the minus side of puberty. 

Of the top ten fan/player confrontations, only one involves a child. This was in Comiskey Park when Kansas City coach Tom Gamboa was attacked by a father and his 15-year-old son. And most of the altercations involve one fan and one player. Only two were brawls – in 1979 between the Boston Bruins and Ranger fans and in 2004 between the Detroit Pistons, the Indiana Pacers, and Detroit fans. Of the latter episode, League Commissioner David Stern called it "shocking, repulsive and inexcusable – a humiliation for everyone associated with the NBA." I think the same comment could be made about this incident on the soccer pitch.
           
So how did we arrive at this state of affairs? The press called them hooligans, but I don't think that word is strong enough. Hooligan brings to mind those cheeky lads who throw eggs on Halloween or pants a teammate after a game. These English kids were brutes bent on intimidation and doing violence. Whatever possessed them to think they could enter the field during a game and attack the keeper can only be guessed at. But we can all agree that parents need to offer a strong role model for sideline and bleacher behavior when it comes to our children. 

Kids have a tremendous urge to emulate grown-up conduct in their rush to be adults. Watching dad swear at the referees or mom yell at an opposing team member provides some measure of approval for kids to partake in that behavior. Watching similar sideline actions as portrayed in the media only reinforces that that's what adults do. Somewhere there are parents for these louts who I hope step up to the proverbial plate and make the right statement. Rather than making excuses for their behavior or dismissing their actions, I hope they make these thugs apologize and then give them house arrest for a month or two. These parents will be setting the standard going forward, and I hope it's that this behavior will not be tolerated from kids or adults.

This incident hits home hard for me. I have a 6' 2" goalkeeper son who has been the object of constant ridicule and harassment during several recent games. He has kept his cool and not acknowledged the catcalls, but I often wonder if the fans became even more enflamed or emboldened how quickly they could reach and overpower him. Here was clear evidence of what fans were capable of attempting. But instead of adults who should know better, it was kids who should have been taught better and controlled better. I don't want to see us move to the unhappy world of Lord of the Flies where children develop into savages because they have no outside adult guidance. There are plenty of us adults around who need to reinforce the best of good sportsmanship whether it be at a U-8 game or the World Cup or on a deserted island.
 

Strategy for National Development

Sam Snow

Last week I attended the U.S. Soccer + SPARQ Player Development Summit on the Nike campus in Beaverton, OR. There were 150 coaches and administrators in attendance to learn firsthand about the U.S. Soccer Curriculum. The Summit lasted for two and half days, proving to be quite productive. 

The Summit opened with a friendly match between the U-18 Men's National Team (MNT) and the Portland Timbers. It's always nice to open a soccer event with some quality soccer. From their performance, there's no doubt we'll see some of the U-18 MNT players in MLS in the near future.

Once we were settled in for the Summit we had the pleasure of listening to Dan Coyle, the author of The Talent Code. Hearing the author give us the ideas he had behind writing the book was interesting, learning more about the potential that everyone has to grow their talent was inspiring. We learned more about the role of adversity in talent growth (overcoming challenges), the hard work that must go into becoming topnotch in any endeavor, that talent is a continuous construction process, the need to put older players into the view of younger players (role models and inspiration), the 10 year rule (10,000 hours of deliberate practice and play) and more. I wonder how many youth soccer coaches put in 10,000 hours of study and practical experience into developing their craft of coaching?

The second day of the Summit began with Claudio Reyna giving us the reasons behind the U.S. Soccer Curriculum. It points us toward a national style of play. It gives clubs a curriculum for development to supplement the Best Practices for Coaching Soccer in the United States document. The Curriculum can be found in sections and in whole via this link: http://www.ussoccer.com/Coaches/Coaching-Education/Coaching-Home.aspx.

Following Coach Reyna's presentation of the Curriculum, a presentation was made by Paco de Miguel on the fitness component in high level training sessions for older adolescent players. That afternoon Mr. de Miguel demonstrated exercises done in a manner challenge both fitness and technique using the U-18 MNT players. His session was followed by Brian McBride conducting a session on technical functional training for strikers. The majority of these three sessions was aimed at the Developmental Academy coaches in attendance so the practical sessions were all right on the money for U-18 and older players.

The afternoon concluded with an opportunity for questions and answers with the day's presenters. Many good questions were asked with mostly quality answers. However little was discussed about Zone 1 and the aspects of the Curriculum aimed at our youngest players.

A member breakout meeting was held that evening for coaching education. The meeting was chaired by Dave Chesler, U.S. Soccer Director of Coaching Education and Scott Flood, U.S. Soccer Manager of Coaching Programs. Other representatives of U.S. Soccer included Dan Flynn, General Secretary and Claudio Reyna, Youth Technical Director. The US Youth Soccer Coaching Committee attended the meeting as well as representatives of other youth organizations. To the best of my knowledge, this was the first time that U.S. Soccer had held a meeting with its members directly on coaching education. The meeting was well received and productive. The meeting covered the current initiatives in coaching education, specifically:

a)     
A.I.M. current course sequence ( Assess + Integrate Curriculum + Modify)
b)      Evaluate, expand and develop instructional staff
c)       Connect with members
d)      Identify key technical and education leaders (member organizations)
e)      Focal points in education of coaches (member organizations)

There is a desire by the organizations represented to better coordinate the coaching education offerings for soccer in America. In the near future, you will see an expansion of offerings from U.S. Soccer, US Youth Soccer and their state associations. Another example of improved cooperation on coaching education, Paul Payne, President for the NSCAA, and I are speaking to have the two organizations conventions complement one another on the themes for coaching development that are offered.

On the final day of the Summit we were given an in-depth presentation by SPARQ. That theory session was followed by a very useful field session on fitness training in a practical way for soccer. For coaches of teenaged players the information delivered should be used consistently in their seasonal training plan.

The U.S. Soccer Curriculum will be laced into the "E" to "A" License courses. The National Youth License curriculum for Zone 1 remains largely unchanged. I think at this time, aspects of the Curriculum specific to the Zone 1 age groups of U-6 to U-12 need some revision. I think the aspects of the Curriculum pertaining to Zones II and III are very good and I encourage clubs to utilize that information immediately.

I am quite pleased to have our national governing body, U.S. Soccer, step up and take a leadership role with a game plan for player development. This Curriculum along with Best Practices and the materials produced for coaches by US Youth Soccer should supply both paid and volunteer youth soccer coaches with guidance on the appropriate environments for players aged 5 to 19. In time, I think that foundation will help American soccer clubs create a healthy soccer culture.

There is more communication taking place between the coaching departments of U.S. Soccer and US Youth Soccer (representing the 55 state associations) and this is bearing fruit already. Naturally there will be challenges to face along the way. The attitude today is to work together on those challenges; in other words teamwork. No one organization can shift the American soccer landscape alone. We are moving forward!

Representing US Youth Soccer at the summit were myself and:

- Dr. David Carr, co-author of the National Youth License
- Dr. Lew Atkinson, Delaware Youth Soccer Technical Director and US Youth Soccer Region I representative
- Ian Mulliner, Illinois Youth Soccer Technical Director and US Youth Soccer Region II representative
- Mike Stickler, Florida Youth Soccer Technical Director and US Youth Soccer Region III representative
- Mike Smith, Oregon Youth Soccer Technical Director and US Youth Soccer Region IV representative
- Gary White, Washington Youth Soccer Technical Director
- Steve Hoffman, California Youth Soccer – South Technical Director and U.S. Soccer Women's Task Force member
- Jay Hoffman, Region I US Youth Soccer ODP Boys head coach
 

On Holiday

Susan Boyd

We have two soccer games to watch tonight, the night before Good Friday. I'm guessing the powers that be decided to squeeze in as much soccer before families begin to celebrate the holiday. Here in the Midwest, we have to use our weekends frugally since so few of them are soccer friendly. We actually had three inches of ice on the ground just two days ago. It looked like a giant slushy scene from "Glee," all gooey and slurpy across the landscape. And last weekend the boys played a game in the rain which turned to snow just as the game ended. It's hard to believe that we are just eight days from May.
           
Playing games during holidays isn't unusual in youth soccer. Last May was the first Mother's Day I didn't have a game to attend. We never make plans over Labor Day weekend because I know there will be plenty of games scheduled. We have been to tournaments over Easter, Memorial Day weekend and July 4th, missed trick or treating, spent Father's Day on the road and, of course, Mother's Day on the sidelines. 
           
Youth soccer isn't meant to overtake your life, although sometimes that's exactly what it does. As youth soccer has grown in America, so have the opportunities for kids to compete. Traveling to tournaments, playing in summer leagues, indoor soccer, and multiple recreational leagues can be a benefit or a curse depending on how it all affects family dynamics. We can quickly get caught up in the enthusiasm of the moment, not considering how this will impact our lives going forward. Everything comes with a cost both in time and money, so families have to take a breath and decide how deep they want to dive. It's not unusual now for clubs to send their youngest teams to tournaments in the area, and I know from experience that many families, wanting to engage in the "full" soccer package, clamor for traveling tournaments as well. 
           
It's important to keep things in perspective. While traveling to some exotic city like Rockford, Illinois or Evansville, Indiana and staying at a Motel 6 sounds enticing, it's not always as glamorous as one might believe. And giving up other family adventures for a traveling tournament needs to take into regard everyone in the family. Once you agree to a more complicated team schedule it's rare to have it simplify. Be sure you really want and are able to handle the extra time and money costs that leaping into a traveling team entails. Adult peer pressure can be very tough to resist, especially when you've been given the opportunity to participate with the "in" crowd.
           
That adult peer pressure can also be fairly insensitive when it comes to families wanting to share significant holidays alone and not with their soccer friends. Many families take their religious celebrations very seriously and consider them an important and significant part of their children's upbringing. So teams need to be sensitive to those priorities when it comes to events like Easter and Yom Kippur. No one should make a family feel unreasonable for insisting on forgoing a soccer game for a family commemoration, nor should a family feel shy about declining to participate in a game for whatever reasons they deem fit.   Youth soccer will give way to Select soccer soon enough, so no one needs to rush the transition if they don't feel ready to do so.
           
We have always enjoyed the routine that soccer brought to our family, but we were lucky that we had two kids close in age who enjoyed the same sport. Had they had different interests, or been further apart in age, or hadn't been our last two kids, then we would probably have had very different priorities.   For the first five years of their soccer playing they were in the same club with the same tournament schedule, so our calendar was full but had a natural pairing of events that made it easy to do things as a family. For others the management of family time wasn't as easy. We all need to be accepting of the limitations that each family places on soccer playing, especially when it comes to holidays since those are the times when memories are built. Clubs can be sensitive to scheduling by avoiding religious holidays when possible.
           
Most of us want our kids to develop not only a passion for activities but a talent for them as well. When it comes to soccer, this usually means a strong year-round dedication to the sport. However, there is definitely time for families to resist the full-time commitment until they are sure it's the best decision for everyone involved. Youth soccer should be fun for everyone in the family.   The experiences of youth can only be had once, so families need to make the important decisions on what those experiences will be. Making memories whether on the soccer field or in church or at the family table should be individually directed and accepted. While being a good team member is an important part of learning commitment and responsibility, so is sharing family traditions. We each need to decide how we'll celebrate the holidays and respect the decisions those around us make. I guaranteed soccer will survive no matter what we decide.