With the partnership with Indy Eleven; the Indianapolis’ new professional soccer team, Indiana Soccer would like to officially introduce its new logo and crest that will be progressively co-branded with all its programs and events. The association has updated its communication platform to reflect its new crest that will be visible to its membership from now on.
As part of the partnership with Indy Eleven, Indiana Soccer will put together several co-branded cross- promotional and marketing pieces to support collective initiatives that will reflect the association’s new crest in order to align with the mutual goals of both organizations.
Indy Eleven, which will begin play in the North American Soccer League (NASL) in spring 2014, will have direct access to offer exclusive benefits and opportunities to Indiana Soccer’s 60,000 members and their families thanks to the partnership.
“It is important for Indianapolis and the rest of the great state of Indiana, to have a professional soccer team and players with whom people can personally identify” said Dave Guthrie, executive director of Indiana Soccer. “Indiana Soccer is committed to leverage its resources to not only spread awareness, but more importantly, help members gain access to the professional players. To have intimate access to these players will provide a high level of motivation and aspiration for a number of Indiana players. What makes this partnership so exciting is that it is a win – win for everyone.”
The partnership between Indiana Soccer and Indy Eleven will also include other elements that promise to contribute to the growth of the game and love for the sport among several groups that live in the state of Indiana.
“Indy Eleven is proud to have the support of the Indiana Soccer Association as our club undertakes the important task of expanding its reach throughout the State of Indiana,” said Indy Eleven President/General Manager Peter Wilt. “The inclusion of our red, white and blue colors on Indiana Soccer’s new crest is indicative of our aim for people to think of Indy Eleven and Indiana Soccer as true partners as we move forward together in growing the sport of soccer in the Hoosier State.”
To have access to the new Indiana Soccer logos and crest, click on the following link: INDIANA SOCCER LOGOS AND CREST.