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News - Details

Sunbelt Snacks launches Free Kicks program to benefit youth soccer

March 7, 2010 08:10 PM

Sunbelt®, the makers of great-tasting, nutritious snacks and cereals, is pleased to announce the launch of its national "Free Kicks" loyalty program, aimed at helping soccer families raise money for their US Youth Soccer clubs.

As the official granola snack of US Youth Soccer, Sunbelt is committed to helping soccer players at all levels continue to enjoy a fun game, learn life lessons and stay active in a healthy environment.

"Our Free Kicks loyalty program is really a win-win for soccer players and their families," said Jeff Badger, Sunbelt brand manager. "Not only do they get to enjoy a great-tasting, healthy snack that's perfect for their active lifestyle, they also get to raise money for their US Youth Soccer clubs."

Consumers can purchase specially marked boxes of Sunbelt Granola Bars and Fruit & Grain bars with a code on the box. They will then log onto, register for the program, and enter their code. Each code is equal to 10 cents for their US Youth Soccer club. Each entry also registers their club for a chance to win one of twelve $1,000 monthly prizes and two $2,500 biannual prizes. In addition to raising money for their clubs, consumers can play a game that lets them take a free kick for a chance to win a $25 gift certificate from   

"At Sunbelt, we're excited to give soccer families the ability to raise money for their US Youth Soccer clubs through our Free Kicks program," said Badger. "As a soccer coach myself, I know how important it is to raise money for new soccer equipment, supplies and other expenses, and I'm just glad Sunbelt is helping out."

For more information about Sunbelt's Free Kicks loyalty program, visit

About Sunbelt:
McKee Foods, a family owned and family oriented company, based in Collegedale, Tennessee, introduced the Sunbelt brand in 1982. The Sunbelt brand includes more than 25 different varieties of healthy cereal and snack products, including Chewy Granola Bars, Fudge Dipped Chewy Granola Bars, Fruit & Grain cereal bars, Fruit Jammers and cereals and more. To learn more about Sunbelt snacks and cereals, visit

About the United States Youth Soccer Association (US Youth Soccer):
US Youth Soccer -The Game for ALL Kids!® is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3.2 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member state associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit