Clorox2® challenges parents to think outside the "tube" and get their kids outside
The makers of Clorox2® Stain Fighter & Color Booster want to help incentivize parents to 'pledge allegiance' to play, with the launch of the Clorox2® Play 2Day pledge
Besides being fun, outdoor play is a stress-buster, brain-booster and friendship-builder. It even helps kids perform better at school and grow into healthier adults, so give your family a home team advantage by taking the Play 2Day pledge. Parents can join the Play 2Day team by simply visiting www.clorox2play2day.com
and taking the pledge. And the pledge doesn't just benefit your family; it also supports a healthier and more active younger generation. As part of the Play 2Day program, Clorox2 is partnering with and providing a $50,000 donation to Action for Healthy Kids®
, a non-profit organization devoted to helping children learn about staying active and eating well.
A Stain Is Worth a Thousand Words
Dirty and stained clothing used to be a sign of a day well-played filled with buzzer-beating accomplishments and unforgettable memories, but could parental fear of dirt and ruined clothing be partially to blame for the increase in our couch potato ways? According to the recent Clorox2® study, one in five parents has told their child not to play outside because they didn't want them to get dirty and, among those stain-stunned parents, more than half have done so because they didn't want their child to ruin his or her clothing by getting them dirty.
"I remember when popsicle drips, soccer game stains and neighborhood jungle gym grime were a badge of honor for a day of fun," said Ryan Pintado-Vertner, marketing manager for Clorox2®. "We want to team up with parents everywhere to put the outside back inside the hearts and minds of today's youth so that they can enjoy a world full of play and the memories that come with each unforgettable stain."
for more information on Play 2Day and to watch a hilarious video on a really fun day of play. The video is called "Mom Will Never Know."
Join the Team
Want to connect with other Clorox® fans and Play 2Day supporters on Facebook and Twitter? Log on to www.facebook.com/Clorox
, or follow @Clorox to receive the latest product news, tips, offers and more.
About the Survey
The June 2011 phone survey conducted by Braun Research reached 1,000 adults nationwide with a 20 percent cell phone sample.
The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works®
naturally derived home care products, Pine-Sol®
home care products, Fresh Step®
cat litter, Kingsford®
charcoal, Hidden Valley®
and K C Masterpiece®
dressings and sauces, Brita®
water-filtration products, Glad®
bags, wraps and containers, and Burt's Bees®
natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com
About Action For Healthy Kids®
Action for Healthy Kids® is the nation's leading nonprofit and largest volunteer network fighting childhood obesity and undernourishment by helping schools become healthier places and our kids learn to eat right,
be active every day and be ready to learn. Through a unique collaboration of more than 20,000 members - experts and professionals in health, nutrition, fitness, among others, parents, educators, students and community volunteers – supported by more than 70 organizations, corporations and government agencies, last year alone, Action for Healthy Kids reached 4.5 million students in 9,200 schools nationwide. More information is available on Facebook and on Twitter.