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Sports Authority expands partnership with US Youth Soccer

February 24, 2011 09:00 PM
New deal extends current relationship for two years and increases Sports Authority's engagement through distribution of US Youth Soccer FUEL Magazine and upcoming US Youth Soccer iPhone/iPad app
Unique discount card continues for all US Youth Soccer members
FRISCO, Texas (Feb. 23, 2011) – US Youth Soccer, the nation's largest youth sports organization, today announces Sports Authority has renewed their partnership as the official sporting goods retailer of US Youth Soccer for two years.
The partnership encompasses many elements intended to add benefits for US Youth Soccer members.
US Youth Soccer FUEL Magazine, launched in 2010, will be distributed through each of Sports Authority's more than 400 stores nationwide to further the integration of the partnership and educate the soccer families gearing up at Sports Authority.  FUEL Magazine will be available in the soccer section of the store in custom displays.

Sports Authority will sponsor the first US Youth Soccer app as a part of the renewal.  The app will be a bridge to all things related to the game and an extension of the highly successful featuring specific content for parents, coaches, players and referees.  The app will also provide gear and reviews essential to youth soccer players and their families. 

Sports Authority is continuing its signature program with more than 2 million discount cards available to US Youth Soccer members' households. Members will also be eligible for seasonal bonus discounts available only to US Youth Soccer cardholders.

"Sports Authority is another example of our partners creating additional value of membership through their sponsorship with US Youth Soccer. We are pleased to add these new benefits of US Youth Soccer FUEL Magazine and app as a part of Sports Authority's continued support of US Youth Soccer," said John Sutter, president of US Youth Soccer.

US Youth Soccer players, administrators, volunteers and referees will also have the opportunity to receive discount cards at US Youth Soccer events throughout the year. Events include Kohl's US Youth Soccer American Cup, US Youth Soccer National Championship SeriesUS Youth Soccer WorkshopYouth Soccer Month and others.
"We are very excited to be the official sporting goods retailer of US Youth Soccer," said Jeff Schumacher, EVP and Chief Marketing Officer of Sports Authority. "This partnership has long-lasting potential because we share the passion for our nation's youth being active in sports, promoting the development of a healthy lifestyle, and the growth of soccer in the United States. We look forward to providing great value to US Youth Soccer members for years to come."
Sports Authority will be featured on and at US Youth Soccer events. Related member benefits will also be communicated through the US Youth Soccer e-newsletters. US Youth Soccer marks will be included in select Sports Authority weekly print advertisements and in-store displays to promote the sponsorship.
To learn more about US Youth Soccer, visit For more information on Sports Authority, visit
About the United States Youth Soccer Association (US Youth Soccer) – US Youth Soccer - "The Game for ALL Kids!®" is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member State Associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit

Media Request: When referring to the United States Youth Soccer Association, the largest youth sports organization in the United States, please refer to the association only as US Youth Soccer, and never as USYS or USYSA. We appreciate your cooperation.
About Sports Authority - Headquartered in Englewood, CO, Sports Authority is one of the nation's largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices. 
Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel.
Sports Authority operates 462 stores in 45 states, and employs more than 17,000 people nationwide. It also operates stores in Japan under a licensing agreement with AEON Co., Ltd. The company's e-commerce website is located at   



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