US Youth Soccer announces partner extension with Kohl's
February 4, 2008 09:00 PM
Kohl's US Youth Soccer American Cup interactive tours kick off in March
Second Soccer Experience Vehicle added
FRISCO, Texas (February 5, 2008) – The United States Youth Soccer Association (US Youth Soccer) and Kohl's Department Stores announce a three-year contract extension as the "Official Department Store of US Youth Soccer." The three-year extension will bring Kohl's partnership with the nation's largest youth sports organization to nine years.
The 2008 Kohl's US Youth Soccer American Cup events will kick off in March. Adding to the excitement of the US Youth Soccer Kohl's American Cup events will be the addition of the second Kohl's American Cup Soccer Experience Vehicle complete with three interactive inflatables, prizes and souvenirs. The truck and trailer combination with high impact soccer graphics will serve as a focal point for the Interactive Soccer Village, and will provide select Kohl's American Cup host organizations a central location for conducting registration and presenting participant awards.
"We are very excited to have Kohl's Department Stores continue as a part of the US Youth Soccer family," said Larry Monaco, president of US Youth Soccer. "Over the past six years Kohl's has been a great partner and a tremendous supporter of our organization and we look forward to our continued partnership. Through its sponsorship, the Kohl's US Youth Soccer American Cup continues to grow and provide our recreational players a great opportunity for friendly competition in a festival-like atmosphere."
Additionally, Kohl's will continue to support the US Youth Soccer National Championship Series, the crown jewel of competitive youth soccer, at the regional and national levels, as well as supporting future US Youth Soccer opportunities to further the membership benefits of the association.
"Kohl's is very focused on children's initiatives nationwide through our Kohl's Cares for Kids® program and we are excited to extend that reach through a continued partnership with US Youth Soccer," said Julie Gardner, executive vice president and chief marketing officer of Kohl's Department Stores. "With the addition of another Experience Vehicle, we not only hope to hold more events, but we also hope to give more people the opportunity to experience the US Youth Soccer Kohl's American Cup interactive village."
It is the Kohl's American Cup philosophy that all players should receive equal opportunities and benefits within their level of play. All players have the right to participate in competitions where they can develop and exhibit their skills while enjoying themselves. The Kohl's American Cup provides recreational players this opportunity and places emphasis on participation, as opposed to competition.
Throughout its history, the Kohl's American Cup has served as an avenue to highlight recreational soccer players and promote fair play. As the largest recreational youth soccer tournament in the United States, the Kohl's American Cup has boasted more than 65,000 participants and more than 100,000 attendees annually since its inception in 2000.
About US Youth Soccer
US Youth Soccer, The Game for ALL Kids!®, is the largest youth sports organization in the United States and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3.2 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member state associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit US Youth Soccer's Web site at www.USYouthSoccer.org
Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. A company committed to the communities it serves, Kohl's operates 929 stores in 47 states and has raised more than $85 million for children's initiatives nationwide through its Kohl's Cares for Kids® philanthropic program. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com