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US Youth Soccer announces partnership extension with Kohl’s Department Stores

January 4, 2010 09:00 PM
Relationship extended through 2012
Kohl's to remain title sponsor of largest recreational youth soccer tournament

FRISCO, Texas (January 5, 2010) –
US Youth Soccer, the largest youth sports organization in the country, is proud to announce the extension of a partnership that originally began in 2005 with Kohl's Department Stores as "The Official Department Store of US Youth Soccer."" Under the new agreement, the partnership will extend through 2012.

"We are very excited to continue our long-standing and great relationship with Kohl's Department Stores as a part of the US Youth Soccer family," said Larry Monaco, president of US Youth Soccer. "Through the sponsorship, the Kohl's US Youth Soccer American Cup continues to grow and provide our recreational players a great opportunity for friendly competition in a fun family-like atmosphere. Kohl's has been a tremendous supporter of our organization and we look forward to our continued relationship."

Kohl's has been the title sponsor of the Kohl's US Youth Soccer American Cup, the largest recreational youth soccer tournament in the United States, since 2000. In 2008, the Kohl's American Cup extended its reach with a second Kohl's American Cup Soccer Experience Vehicle that comes complete with three larger-than-life inflatable games, prizes and souvenirs. The truck and trailer combination with high impact graphics serves as the focal point for the Interactive Soccer Village and provides select Kohl's American Cup host organizations a central location for conducting registration and presenting awards.

"Kohl's is pleased to support US Youth Soccer – a strong organization that has a positive impact on kids and families in the communities we serve," said Julie Gardner, executive vice president and chief marketing officer of Kohl's Department Stores. "We are proud to extend our partnership with US Youth Soccer and our support of the Kohl's American Cup. This is just one more way that Kohl's supports children's health and education initiatives nationwide."
Throughout its history, the Kohl's American Cup has served as an avenue to highlight recreational soccer players and promote fair play. The Kohl's American Cup has boasted more than 75,000 participants and more than 215,000 attendees annually since its inception in 2000.

Additionally, Kohl's will continue to support the US Youth Soccer National Championship Series, the crown jewel of competitive youth soccer, at the regional and national levels, as well as supporting future US Youth Soccer opportunities to further the membership benefits of the association.


About the United States Youth Soccer Association (US Youth Soccer) – US Youth Soccer - "The Game for ALL Kids!®" is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member State Associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit
Media Request: When referring to the United States Youth Soccer Association, the largest youth sports organization in the United States, please refer to the association only as US Youth Soccer, and never as USYS or USYSA. We appreciate your cooperation.

About Kohl's: Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl's operates 1,059 stores in 49 states. A company committed to the communities it serves, Kohl's has raised more than $126 million for children's initiatives nationwide through its Kohl's Cares for Kids® philanthropic program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit



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