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Sports Authority partners with US Youth Soccer

February 22, 2010 09:00 PM
Sports Authority named the official sporting goods retailer of US Youth Soccer
Unique membership discount card available to all US Youth Soccer members.
Contest to send US Youth Soccer player to South Africa as a World Cup flag bearer
FRISCO, Texas (Feb. 23, 2010) – US Youth Soccer, the nation's largest youth sports organization, announces Sports Authority as the official sporting goods retailer of US Youth Soccer today.
The partnership encompasses many elements intended to add benefits for US Youth Soccer members.
The signature program through the partnership is the US Youth Soccer Sports Authority Membership Card program. Over 2 million US Youth Soccer members' households will receive the reusable discount card. Members will also be eligible for seasonal bonus discounts available only to US Youth Soccer cardholders.
"We are happy to have Sports Authority join our sponsor family and assist our members with discounts and access to products they use to further their games and pursue their dreams," said Larry Monaco, president of US Youth Soccer. "US Youth Soccer strives to create benefits that assist our membership and we know families can use the reduced costs offered by our new partner."
The first member benefit will be in US Youth Soccer member mailboxes this week and will highlight an exclusive contest sponsored by Sports Authority and adidas sending one lucky winner to 2010 FIFA World Cup to be an official FIFA Flag Bearer.
US Youth Soccer players, administrators, volunteers and referees will also have the opportunity to receive membership cards at US Youth Soccer events throughout the year. Events include Kohl's American Cup, US Youth Soccer National Championship Series, US Youth Soccer adidas Workshop, Youth Soccer Month and others.
"We are very excited to be the official sporting goods retailer of US Youth Soccer," said Jeff Schumacher, Chief Marketing Officer of Sports Authority. "This partnership has long-lasting potential because we share the passion for our nation's youth being active in sports, promoting the development of a healthy lifestyle, and the growth of soccer in the U.S. We look forward to providing great value to US Youth Soccer members for years to come."
Sports Authority will be featured on and at US Youth Soccer events. Related member benefits will also be communicated through the US Youth Soccer e-newsletters.
US Youth Soccer marks will be included in select Sports Authority weekly print advertisements and in-store displays to promote the sponsorship.
This is the first time US Youth Soccer and Sports Authority have partnered together.
To learn more about US Youth Soccer, visit For more information on Sports Authority, visit
About the United States Youth Soccer Association (US Youth Soccer) – US Youth Soccer - "The Game for ALL Kids!®" is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member State Associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit

Media Request: When referring to the United States Youth Soccer Association, the largest youth sports organization in the United States, please refer to the association only as US Youth Soccer, and never as USYS or USYSA. We appreciate your cooperation.
About Sports Authority - Headquartered in Englewood, CO, Sports Authority is one of the nation's largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices. 
Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel.
Sports Authority operates 462 stores in 45 states, and employs more than 17,000 people nationwide. It also operates stores in Japan under a licensing agreement with AEON Co., Ltd. The company's e-commerce website is located at   



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