Merck Consumer Care and US Youth Soccer "Play For A Change" to Benefit Families in Underserved Communities
Soccer legend Brandi Chastain is teaming up with the Active Family Project to encourage family play time during Youth Soccer Month this September
SUMMIT, NJ (SEPT 05, 2013) – Merck Consumer Care’s Active Family Project has partnered with US Youth Soccer to encourage families to Play For A Change this September. The program promotes being active together as a family through soccer, while also making a positive change in the lives of those less fortunate. This is a natural next step for the Active Family Project’s mission of encouraging active family lifestyles.
To celebrate Youth Soccer Month, the Active Family Project will donate a minimum of 75 soccer kits to US Youth Soccer (valued at $15,000 for 75 kits), filled with the equipment needed for kids in underserved communities to play. For every 100 engagements (likes, shares or comments by users) on the Active Family Project Facebook® page, during the month of September, consumers can help enable an additional donation of up to 50 more soccer kits (valued at $10,000 for 50 extra kits).
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"The Active Family Project’s Play For A Change initiative focuses on our commitment to enhance the quality of life for families by helping them live life better, while also benefiting underserved communities," said Bridgette Heller, executive vice president and president of Merck Consumer Care. "We’re thrilled to work with US Youth Soccer to help spread the joy of play to those who may not otherwise have the opportunity."
Teaming up with the Active Family Project, soccer legend Brandi Chastain – member of the World Cup™ and Olympic-winning women’s soccer teams – is encouraging families to play for a change through media appearances and social media engagement. Chastain will also offer soccer tips on the Active Family Project Activity Finder, at www.activefamilyproject.com, a go-to guide for play and resource for parents looking for some instant solutions to their playtime needs.
"As a mother of two, I have a deep understanding of the importance of making family playdates a priority," said Brandi Chastain. "Since falling in love with soccer at an early age, I’ve been in a perpetual state of play, always kicking a ball around in my free time. I’m excited to be working with the Active Family Project to help get youth soccer equipment into the hands of communities-in-need, so they too can join in the game."
Todd Roby, US Youth Soccer director of marketing and communications, said, "Soccer is the No. 1 participation sport in America and US Youth Soccer is the largest youth sports organization in the country with more than 3 million children registered annually. Our families value being outdoors, engaging in fitness and seeing their kids learning life lessons through sport, which made joining forces with the Active Family Project, for its Play For A Change program, the perfect fit for us."
The Play for A Change program with US Youth Soccer will last through September 30. Tips from experts at US Youth Soccer about how to be playful through soccer will be highlighted on the Active Family Project Activity Finder and Facebook page. Helpful information on soccer field locations and clubs in the 10 largest U.S. cities will also be featured on the Activity Finder, making it easier for families to join leagues and participate in local games – locations in more cities will roll out this fall.
The Active Family Project, launched by Merck Consumer Care in May, helps inspire families to live life more fully by spotlighting healthy habits, providing tips and information, and sharing fun family activities, while building a national community of moms dedicated to adopting and promoting an active and healthy lifestyle, for the people they care about most.
For more information, please visit www.facebook.com/activefamilyproject or the Active Family Project Activity Finder at www.activefamilyproject.com. For more information on US Youth Soccer and Youth Soccer Month, please visit www.USYouthSoccer.org.
Citizen Paine for Merck Consumer Care’s Active Family Project
Director of Marketing and Communications, US Youth Soccer