US Youth Soccer Announces Partnership with Capri Sun Roarin’ Waters
New multi-year agreement will bring the Capri Sun Roarin’ Waters Skills Challenge to
locations across the country
FRISCO, Texas (June 23, 2014) — US Youth Soccer, the largest youth sports organization in the nation, is pleased to announce a multi-year agreement welcoming Capri Sun Roarin’ Waters Flavored Water Beverage as the Official Sponsor and Kids Ready to Drink Juice of US Youth Soccer.
The new partnership will include the introduction of the US Youth Soccer Capri Sun Roarin’ Waters Skills Challenge, which will engage youth players ages six to twelve in 30 markets across the U.S. in a series of fun challenges in an exciting environment. Individual players will have the chance to test their ability to execute several core soccer skills including speed, touch and accuracy.
“We are thrilled to partner with an organization like US Youth Soccer, which provides millions of kids the opportunity to learn the fundamentals of the sport, including skills training, teamwork and being active,” said Greg Guidotti, Senior Director of Refreshment Beverages for Kraft. “The Capri Sun Roarin’ Waters Skills Challenge will build on these core values and offer players even more opportunities to engage in this popular sport – and positively push the boundaries of their own soccer skills. With Capri Sun Roarin’ Waters found on soccer sidelines across the U.S., It’s a collaboration that just makes perfect sense.”
Introduced in 2006, Capri Sun Roarin’ Waters is a refreshing flavored water beverage within the Capri Sun family of products that contains no artificial colors, flavors or preservatives and only 30 calories per serving. It’s a delicious choice for moms who want a low-calorie way for kids to stay hydrated*.
“We are excited to welcome Capri Sun Roarin’ Waters to the US Youth Soccer sponsor family,” said Jim Cosgrove, Executive Director of US Youth Soccer. “Today, many families operate on very busy schedules, which make having a variety of wholesome drink options beneficial to both soccer players and parents. Through this great partnership, Capri Sun Roarin’ Waters will offer another fun and active way to enjoy the game for our recreational players.”
For more information on Capri Sun, visit www.caprisun.com. For more information on US Youth Soccer, please visit www.USYouthSoccer.org.
*Consume a variety of beverages every day
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ABOUT KRAFT FOODS GROUP - Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
About the United States Youth Soccer Association (US Youth Soccer) – US Youth Soccer - "The Game for ALL Kids!®" is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member State Associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit www.USYouthSoccer.org.
Media Request: When referring to the United States Youth Soccer Association, the largest youth sports organization in the United States, please refer to the association only as US Youth Soccer, and never as USYS or USYSA. We appreciate your cooperation.