America’s leading flavored milk brand to sponsor the largest youth sports organization in the country
FRISCO, Texas (January 17, 2014) — US Youth Soccer, the largest youth sports organization in the nation, today announced NESTLÉ NESQUIK as the official “Chocolate Milk” and “Post Game” drink of US Youth Soccer.
The new partnership will highlight the benefits of drinking NESQUIK Low-fat Chocolate Milk after games and practices. Low-fat chocolate milk, like NESQUIK, may contain what research suggests is an ideal 3:1 ratio of carbohydrate to protein that can help refuel and restore exhausted muscles, and will provide US Youth Soccer parents with a smart drink choice for their players.
"We are happy to welcome Nesquik to the US Youth Soccer sponsor family," said US Youth Soccer President John Sutter. “Our members are passionate about soccer and furthering their skills but they are also committed to eating healthy, wholesome, nutrient-rich fuel to complement and help them recover after training."
Through the partnership, NESQUIK will support US Youth Soccer’s more than three million youth soccer players and one million adults through events and online at USYouthSoccer.org. Samples of NESQUIK beverages will be available on-site at select events and tournaments.
"We're honored to have the chance to support US Youth Soccer and provide them with delicious and nutritious products that allow coaches and parents a chance to give their players a great recovery drink," said Jared Zack, of the NESQUIK Brand. “Nesquik should be the beverage of choice after games, because it can help restore exhausted muscles, in a way that other leading hydrating sports drinks that do not contain protein cannot.”
NESQUIK can be part of a nutritionally balanced diet that helps support athletes on and off the field. With each 8 fl oz serving, children can consume 40% of the Daily Value for calcium, along with essential nutrients, including Vitamins A and D.
For more information on NESQUIK, visit http://www.nesquik.com/ and for more information on US Youth Soccer, visit www.USYouthSoccer.org.
About the United States Youth Soccer Association (US Youth Soccer) - US Youth Soccer - "The Game for ALL Kids!®" is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member State Associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit www.USYouthSoccer.org.
NESQUIK has been America's #1 flavored milk for over 50 years! NESQUIK and the NESQUIK Bunny provide kids and families with fun ways to turn milk into an irresistibly delicious, extra nutritious drink. An eight ounce serving of NESQUIK Powder or Ready-to-Drink provides 40% of the recommended daily intake of calcium. NESQUIK continually provides fun and enjoyment for moms and kids alike, and from generation to generation, families have come to rely upon the great taste of NESQUIK to turn the ordinary into the extraordinary.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 16 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.