FRISCO, Texas (March 27, 2019) — US Youth Soccer, the largest youth sport organization in the country, today announced Chipotle Mexican Grill as the official restaurant partner of US Youth Soccer.
The joint partnership will prominently feature Chipotle onsite at regional and national US Youth Soccer competitions and events, and will be communicated through various assets, including onsite activations and digital channels. As part of the collaboration, Chipotle will also become the exclusive presenting sponsor of the US Youth Soccer Presidents Cup.
"To say that we are excited to be partnering with Chipotle, an industry leader in the restaurant space, is an understatement,” said US Youth Soccer CEO, Christopher Moore. “Chipotle is a brand driven by purpose and, together, we share a common goal of inspiring more kids to partake in physical activity and sports, including youth soccer."
Chipotle has also designated US Youth Soccer the official youth soccer partner of Chipotle. Through the sponsorship, Chipotle will engage customers nationally, and in communities across the country, through digital, social and traditional media, in-restaurant, player appearances and fundraisers that support local soccer clubs, teams and players.
“Chipotle’s mission of cultivating a better world begins with encouraging people of all ages to create healthy habits,” said Chris Brandt, Chief Marketing Officer of Chipotle. “We are proud to support US Youth Soccer and to help young athletes refuel with real food.”
The US Youth Soccer Presidents Cup is a tournament that offers soccer teams from across the country an opportunity to compete for a national title through a progressive series of games, from state to regional to the national level, while highlighting competition, camaraderie and community along the way. As part of the agreement, every player who competes in the regional and national Presidents Cup tournaments will be outfitted with an event logo with the Chipotle brand.
For more information on US Youth Soccer and its programs, visit USYouthSoccer.org. Connect with US Youth Soccer on Facebook, Twitter, Instagram and YouTube.