FRISCO, Texas (April 22, 2024) – US Youth Soccer (USYS) is pleased to announce Peter Davis as its General Manager of Partnership Development. Davis, the newest member of the largest youth sport organization in the country, will spearhead efforts to cultivate and strengthen partnerships with organizations committed to advancing youth soccer in the United States.
With a distinguished career spanning more than 20 years in the sports industry, Davis brings a wealth of experience and a proven track record of success in partnership development and strategic planning. His extensive background includes ten years at the NCAA, where he oversaw partnerships and licensing, time with BDA assisting with their league licensed merchandise partnerships, oversight of Dallas Cup, the oldest international youth soccer tournament in the country, and years of consulting projects within the field. Davis also works in an adjunct professor role within the Sports Marketing graduate program at Southern Methodist University in Dallas.
“We are thrilled to welcome Peter to the US Youth Soccer team,” said Skip Gilbert, USYS CEO. “His passion for the game and his expertise in forging meaningful partnerships will be invaluable as we continue to enhance opportunities for youth soccer players across the country.”
In his new role, Davis will work with Sandra Camarillo, US Youth Soccer’s Partnership Development Associate, and collaborate closely with stakeholders at all levels of the organization to identify and pursue partnership opportunities that align with USYS’ mission and values. His responsibilities will include overall sales and business development, leadership of growth and maintenance of US Youth Soccer partnerships, sponsorships, and internal and external relationships.
“I am ecstatic to join USYS and contribute to its mission of fostering the growth and development of young athletes,” said Davis. “I look forward to leveraging my experience and network to forge strategic partnerships that will expand access to resources for the benefit of the organization, the 54 State Associations, and the 2.5 million registered soccer players involved in US Youth Soccer nationwide.”
Davis earned his MBA from Wake Forest University and a BS from Miami University. He lives in Dallas with his wife, Sarah, and their 13-year-old son.
For more information about US Youth Soccer and its initiatives, please visit USYouthSoccer.org.
About the United States Youth Soccer Association (US Youth Soccer)
US Youth Soccer, the largest youth sport organization in the country, is on a mission to provide world-class support, resources, and leadership, helping every member fulfill their goals on and off the field of play. US Youth Soccer registers nearly 2.5 million players annually. Through its programming, resources and leadership, US Youth Soccer is advancing the game for its 54 Member State Associations, 10,000 clubs and leagues and one million administrators, coaches, and volunteers. US Youth Soccer connects families and communities to the power of sports and its shared love of soccer. US Youth Soccer provides a path for every player, coach and referee offering programs that provide a fun, safe and healthy environment at every level of the game.
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