Partners

FRISCO, Texas and LONDON (July 31, 2025) – GRILLA and US Youth Soccer (USYS) today announced a multi-year agreement making GRILLA the Official Hydration Partner of the largest youth sports organization in the country. 

GRILLA will supply hydration products at select national events as well as offer exclusive discounts to all USYS members. GRILLA will also provide an exclusive education program to all members, supporters and volunteers. GRILLA is devoted to providing players, and particularly youth players, with science backed advice to make the correct hydration choices for peak performance. 

USYS have partnered with GRILLA due to their commitment to provide healthier drinks choices and investment in grassroots sports.

GRILLA’s ownership includes former Premier League player Scott Dann, who played over 250 games in the world’s leading soccer league including multiple appearances with Crystal Palace. The former player is committed to providing better choices for the stars of tomorrow. 

John Smith-Howell, one of GRILLA’s co-founders, stated that ‘‘partnering with US Youth Soccer is an ideal move for GRILLA. We are founded on the back of grassroots and youth soccer with thousands of players consuming GRILLA in Europe as part of their playing routine. We cannot wait to start working with the talented players across the United States.”

US Youth Soccer CEO Tom Condone commented, “GRILLA’s commitment to education and healthy choices made them an obvious choice as a hydration partner to work with our players and coaches nationwide.”

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About the United States Youth Soccer Association (US Youth Soccer) 
US Youth Soccer, the largest youth sport organization in the country, is on a mission to provide world-class support, resources, and leadership, helping every member fulfill their goals on and off the field of play. US Youth Soccer registers 2.68 million players annually. Through its programming, resources and leadership, US Youth Soccer is advancing the game for its 54 Member State Associations, 10,000 clubs and leagues and one million administrators, coaches, and volunteers. US Youth Soccer connects families and communities to the power of sports and its shared love of soccer. US Youth Soccer provides a path for every player, coach and referee offering programs that provide a fun, safe and healthy environment at every level of the game.

About GRILLA
GRILLA is a hydration business offering water, electrolyte, isotonic and energy products. Dedicated to educating on the impact of hydration, the business is involved in youth and participation sport across the UK and is excited to bring GRILLA’s range to the US.

FRISCO, Texas and BOSTON, Mass. (July 29, 2025) – New Balance and US Youth Soccer (USYS) today announced a multi-year agreement, with New Balance now an official sponsor of USYS.

The relationship includes New Balance’s support for grassroots initiatives to expand access to soccer and authentic community engagement and demonstrates the brand’s commitment to athlete growth, innovation and the holistic development of future sports leaders. 

As the exclusive provider of footwear, apparel and match balls for US Youth Soccer, the brand is outfitting USYS’ Olympic Development Program (ODP) and providing performance gear to athletes at future US Youth Soccer signature events, along with onsite activations. Aligning with USYS’s strategic goal of becoming the technological leader in youth sports, New Balance will provide a platform for innovative product launches, athlete experiences and digital engagement as a modern, tech-driven sports brand.

“At New Balance, our mission is to empower the next generation of athletes and communities through the transformative power of sport,” said Andrew McGarty, Director of Global Football Sports Marketing at New Balance. “By entering into this relationship with US Youth Soccer, we align ourselves with a powerful and visionary movement dedicated to building the future leaders of sport. We couldn’t be more excited to welcome USYS to the New Balance family.”

As the largest youth sports organization in the country, US Youth Soccer boasts 2.68 million players and 54 State Associations in all 50 states. The organization celebrated its 50^th anniversary in 2024.

“The entire USYS family is elated about this sponsorship with such a well-regarded global brand,” said US Youth Soccer CEO Tom Condone. “It’s a natural alignment between two organizations dedicated to helping athletes thrive both on and off the field, with more than 150 years of combined experience driving that mission.”

The relationship comes at a pivotal time as USYS and New Balance approach landmark global soccer events in the US across the next six years. Together, they will inspire communities, cultivate talent and strategically position soccer as a diplomatic force for positive impact and connection through the transformative power of sport.

For more information, follow @usyouthsoccer or @newbalancefootball on Instagram or visit usyouthsoccer.org or newbalance.com.

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About the United States Youth Soccer Association (US Youth Soccer) 
US Youth Soccer, the largest youth sport organization in the country, is on a mission to provide world-class support, resources, and leadership, helping every member fulfill their goals on and off the field of play. US Youth Soccer registers 2.68 million players annually. Through its programming, resources and leadership, US Youth Soccer is advancing the game for its 54 Member State Associations, 10,000 clubs and leagues and one million administrators, coaches, and volunteers. US Youth Soccer connects families and communities to the power of sports and its shared love of soccer. US Youth Soccer provides a path for every player, coach and referee offering programs that provide a fun, safe and healthy environment at every level of the game.

About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including FC Porto, LOSC Lille, Bayer 04 Leverkusen and Atalanta BC, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit  www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram.

About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.

Media Contacts
Conor Runge, crunge@usyouthsoccer.org
Catherine Burns, catherine.burns2@newbalance.com

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