FRISCO, Texas and LONDON (July 31, 2025) – GRILLA and US Youth Soccer (USYS) today announced a multi-year agreement making GRILLA the Official Hydration Partner of the largest youth sports organization in the country.
GRILLA will supply hydration products at select national events as well as offer exclusive discounts to all USYS members. GRILLA will also provide an exclusive education program to all members, supporters and volunteers. GRILLA is devoted to providing players, and particularly youth players, with science backed advice to make the correct hydration choices for peak performance.
USYS have partnered with GRILLA due to their commitment to provide healthier drinks choices and investment in grassroots sports.
GRILLA’s ownership includes former Premier League player Scott Dann, who played over 250 games in the world’s leading soccer league including multiple appearances with Crystal Palace. The former player is committed to providing better choices for the stars of tomorrow.
John Smith-Howell, one of GRILLA’s co-founders, stated that ‘‘partnering with US Youth Soccer is an ideal move for GRILLA. We are founded on the back of grassroots and youth soccer with thousands of players consuming GRILLA in Europe as part of their playing routine. We cannot wait to start working with the talented players across the United States.”
US Youth Soccer CEO Tom Condone commented, “GRILLA’s commitment to education and healthy choices made them an obvious choice as a hydration partner to work with our players and coaches nationwide.”
About the United States Youth Soccer Association (US Youth Soccer)
US Youth Soccer, the largest youth sport organization in the country, is on a mission to provide world-class support, resources, and leadership, helping every member fulfill their goals on and off the field of play. US Youth Soccer registers 2.68 million players annually. Through its programming, resources and leadership, US Youth Soccer is advancing the game for its 54 Member State Associations, 10,000 clubs and leagues and one million administrators, coaches, and volunteers. US Youth Soccer connects families and communities to the power of sports and its shared love of soccer. US Youth Soccer provides a path for every player, coach and referee offering programs that provide a fun, safe and healthy environment at every level of the game.
About GRILLA
GRILLA is a hydration business offering water, electrolyte, isotonic and energy products. Dedicated to educating on the impact of hydration, the business is involved in youth and participation sport across the UK and is excited to bring GRILLA’s range to the US.
